Our list of Atlanta chefs competing on reality TV shows continues to grow. We’ve enjoyed supporting our talent on shows like “Chopped” and “Iron Chef.” Tonight chef Tracey Bloom represents Atlanta on the show “Supermarket Superstar” on Lifetime.
This new series, which premiered in July, gives food entrepreneurs the opportunity to pitch products for a chance to have them stocked nationally in a major supermarket brand.
During each episode, three contestants work with mentors including chef Michael Chiarello and Debbi Fields (Mrs. Fields Cookies) to further tweak their recipes and brands. At the conclusion of the episode, one is awarded a $10,000 check and the chance to compete for the grand prize of $100,000 in product development.
Bloom, who has worked in Atlanta restaurants including Sia’s, 103 West, Asher and Ray’s on the Creek, competes on tonight’s episode with one of her Free Cuisine products.
Bloom left Ray’s on the Creek last spring to launch FreeCuisine.com with allergy coach Brooklyn Cole. The website promotes awareness about food allergens and provides recipes free of gluten, corn and soy. It will soon open an e-commerce store, which Bloom said she hopes will be the new Eataly (Mario Batali’s Italian grocery) for foods free of allergens.
The product she pitches on the “snacks” episode is a Lunchable, of sorts. It contains gluten-free artisan crackers, sous vide herb chicken, curried roasted chick peas and chocolate-dipped apricots with sunflower and pumpkin seeds.
We’ll have to watch to see if the product is selected to launch in supermarkets across the country. You can catch the episode tonight at 10:30 p.m. on Lifetime.
–by Jenny Turknett, Food and More blog