Confirming a recent swirl of rumors, the cult burger, hot dog and frozen custard stand that first opened in New York City’s Madison Square Park in 2004, is set to open its first location in Georgia a decade later.
This according to the company press release:
“We’re feeling peachy! Renowned NYC restaurateur, Danny Meyer, and Union Square Hospitality Group (USHG) are proud to announce a new Shake Shack location will open in mid 2014 in Atlanta, Georgia. The Shack will be located at 3035 Peachtree Road in Buckhead Atlanta – the luxury retail, residential and office development currently under construction in the heart of Atlanta’s Buckhead neighborhood…”
“Atlanta is such a vibrant and growing city, and it has been on our radar for some time,” said Randy Garutti, Shake Shack CEO. “We’re delighted to bring Shake Shack to such a thriving area in Buckhead along Peachtree Road.”
Is there any irony in the fact that Shake Shack will be built atop the hole in the ground that was left by the wrecking bar of the Streets of Buckhead project?
What about the fact that its neighbor will be the headquarters the Atlanta-based underwear company, Spanx?
And are you ready for another burger joint in Atlanta, even it’s a really good one with a fine dining pedigree and a worldwide legion of loyal fans?
Check the Shake Shack website here: www.shakeshack.com
— Bob Townsend, Food and More blog.