Keith Schroeder started High Road Craft Ice Cream in 2010 with the idea of selling super premium ice cream to chefs. But when food enthusiasts got a taste of flavors like Bourbon Burnt Sugar they started clamoring for more.
Now you can buy pints like Roasted Caramel Banana, Mixed Berry Buttermilk or Meyer Lemon Tart at stores around around Atlanta and beyond. And over the last three years, the High Road factory store in Chamblee has become a cult destination for frozen treat freaks.
“When we make unique flavors for chefs, we’ll make a few extra pints to sell that you can maybe only get once at the factory store,” Schroeder said during a recent interview. “Some people come every week and buy eight pints.”
Schroeder, a fine dining chef turned entrepreneur, has become a very busy man, with several new ventures in the works. Last week, he returned from Thailand, where High Road opened a small plant in Bangkok.
“It was fun to hear people in Thailand say, ‘Oh, I love Bourbon Burnt Sugar,’ ” Schroeder said. “People there are really passionate about food.”
While he was in Bangkok, Schroeder created a coconut ice cream that blew his mind.
“I sort of regret that the greatest thing I’ve ever made for High Road was made in Thailand,” he said. “We went to the market and got this beautiful fresh-pressed coconut cream. I decided to try substituting that for our base ice cream formula.
“We made a straight-ahead coconut ice cream with just a bit of kaffir lime that was probably the best thing I’ve ever tasted. It was so much fun. It was one of those to-die-for moments.”
If all goes according to plan, High Road will reopen this week at the Sweet Auburn Curb Market. The stand will be a partnership with Sunday Gravy, a New York City Italian food company known for its meaty red sauce creations served at spots like Madison Square Eats: www.facebook.com/sundaygravy
In keeping with the concept, High Road will be offering a new line of Italian-style ice cream flavors like spumoni and tortoni, along with a couple of Italian ices.
And look for a new High Road ice cream store coming soon in another prominent Atlanta location: www.highroadcraft.com
— By Bob Townsend, Food and More blog.