It seems that I’m not the only one that is hopping on the juicing train.
It was only a matter of time, I suppose, before the whole juicing fad, of which I’m unabashedly a participant in, gets turned into a new franchise. And I know what you are thinking….yes, Arden’s Garden and a few other juicing chains have been around for years. But, when the yogurt shop guys are getting in on it, you can bet this fad is going to go full-cupcake faster than a craft burger shack slinging Neapolitan pizza.
Rol Shlomo, the entrepreneur behind the Sandy Springs-based Yogli Mogli, is set to open the first Kale Me Crazy in Inman Park this Saturday.
After taking the yogurt chain, first opened in 2009, to 25 locations, Shlomo believes that the juice bar is poised to be the next big thing in Atlanta. He tells the Atlanta Business Chronicle, “The market here really needs it…just like it needed yogurt four years ago.”
Don’t misinterpret my sarcastic tone…I’m actually down with the juicing. According to my friends, I “look healthier” and “actually have color in your face now.” I try to ignore the backhanded insult part of those statements and instead focus on how it seems to actually be benefiting me.
But I’m curious as to how well the juice bar chain will take off, especially since the name implies that these won’t be all sugary fruit juices.
What do you think? Will there soon be a Kale Me Crazy on every corner?
- By Jon Watson, Food & More blog