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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
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Atlanta revisit: Joli Kobe Kitchen restaurant review, Sandy Springs

Items like the trout with crispy skin appear on the ever-changing menu. (photo by Becky Stein)

Items like the trout with crispy skin appear on the ever-changing menu. (photo by Becky Stein)

We all know it for the bakery, but Joli Kobe has become more than just a place to feed your sweet tooth.

In February, the restaurant rebranded as Joli Kobe Kitchen and moved closer to a fine dining format complete with a thoughtful sake and wine list. It brought in chef Mihoko Obunai, a classically French-trained Japanese chef. Obunai’s ever-changing menu is seasonally focused and reflects her training as a certified macrobiotic chef.

Read the full review here.

–by Jenny Turknett, Food and More blog

18 comments Add your comment

Riddick Beebe

May 16th, 2013
8:48 am

I know that you need to make money, but you guys just made yourselves uber-irrelevant. AJC news is poor. The site is not pleasingly designed. And, no way will I get a subscription simply for your food reviews. So, I guess this is goodbye. Its been great. Thanks for the (mostly) good content that you guys have had on the blog.

David Deutchman

May 16th, 2013
9:39 am

It will be interesting to see how many AJC readers sign up for your premier edition.
You may not have noticed that there’s A LOT of news available on the internet at
no cost. I do pay for the New York Times and the Wall Street Journal but that’s another story.

John

May 16th, 2013
11:12 am

I do find it interesting that the publicity stories (King + Duke is open! Buy this flour! Go to this ticketed event!) are all free, while the reviews (i.e., this one, Kessler’s article about Concourse F restaurants) are paid content. Basically, regardless of the reality, it looks like the AJC is getting paid for everything in this section–by advertisers for publicity or by readers for actual content.

Jeremy McLeod

May 16th, 2013
12:34 pm

New paywall? Guess I’ll go elsewhere.

AzCat

May 16th, 2013
3:13 pm

What David said, minus the NYTimes.

muffin

May 16th, 2013
5:39 pm

I’m afraid I agree with Jon. I can usually read the same review over at Creative Loafing at some point anyway.

waltbellamy

May 17th, 2013
12:22 am

There is a ton of superior free content on the interwebs. Who in their right mind would pay for a recap of airport food? I guess I will have to begin living without recaps of what John cooked at his house yesterday. Adios!

EricB

May 17th, 2013
6:20 am

Without reading the article, there’s no point in getting the Dining email. Unsubscribed from email. Now AJC is completely irrelevant.

Gina S

May 17th, 2013
8:26 am

AJC staff: Having advertisers pay for media space is still the better way to grow online as you cater to your online customers. You’d have some folks reading the paper switch to online, but instead of considering it as a cannibalization of the newspaper, think of it as a separate and complementary medium to expand and reach your audience. Your newspaper readers who still like the paper will continue to read the paper. Your advertisers will enjoy the reporting aspects of advertising online and can cater to a different audience than the folks reading the paper. These are basic new-world needs and internet marketing.

The AJC may need to hire a better internet marketing and advertising staff as well as some ad space account executives that can talk about internet ad space. Perhaps checking out NY Times online as an example of this model would be a start. Best of luck.

Mike

May 17th, 2013
9:52 am

Horrible business model – subscription web content for news. News is a commodity. You’re going to lose a ton of page views. Additionally, the site has WAY too many pop-up ads which slows page rendering. AJC.com has become an awful experience. It used to be one of my favorites.

Diane

May 17th, 2013
10:33 am

Ditto to everyone else’s comments. You are now trying to ‘market’ the news? I hope your advertisers realize this will result in your actually losing viewers.

Bobby

May 17th, 2013
11:56 am

Not a very smart move AJC. Once I finish posting this I am tabbing back over to my email to click the unsubscribe button. You really should of tested this to a small group of your email subscribers to anticipate the number of unsubscribes you were going to receive. If you ever return to the old format, I will be glad to read the reviews and possibly click on one of your sponsors’ links.

Indy11374

May 17th, 2013
12:08 pm

Seriously? This stunt will permanently eliminate any ideas I ever had for subcribing to or reading the AJC. Like Bobby, I will be unsubscribing immediately.

John Kessler

May 17th, 2013
12:45 pm

Hey, folks – I know that some of you are unhappy with the decision to move the restaurant reviews to myajc.com, and I didn’t want to maintain radio silence on the matter. But the fact is that’s where much of the unique local content the AJC produces for the print paper, which includes our restaurant reviews, now lives. I have a digital subscription to the AJC, and I would even if I didn’t work for the joint. I like it, and it makes me feel connected to what’s going on in Atlanta. I love the interface on myajc.com, and it has actually deepened my engagement with the paper as a reader. The monthly subscription cost is just a skim of froth off my Starbucks budget.
However….If a subscription is not in your future, I totally respect that. I hope you’ll find some use and pleasure in the restaurant news, cooking projects, cocktail reports, shopping finds and (mostly) intelligent discussion in the comments section. But if not, thanks for visiting and eat well!

Bills

May 17th, 2013
2:26 pm

Pay up or lose out you whiners.

Blanche

May 17th, 2013
2:41 pm

No whining here. But, no paid subscription, either. Farewell, AJC.

[...] Atlanta revisit: Joli Kobe Kitchen restaurant review, Sandy Springs [...]

Marsh

May 20th, 2013
11:51 am

Incredible. Every miserable word written by the AJC about a restaurant in Atlanta was on this blog, but now you have to pay to read reviews? One more reason to hate this godforsaken town.