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A Sneak Taste Test of the New “Sam Can”

"Sam Can" on the left

"Sam Can" on the left

Samuel Adams Boston Lager “Sam Can”
Boston Beer Co., Boston, Mass.
$14.99-$17.99/ 12-pack at metro package and grocery stores.

Profile: Sooner or later it had to happen. The biggest U.S. craft brewery finally put its ubiquitous flagship beer in a can. But it took two years of research and testing to come up with a design that would create an experience a bit closer to drinking from a glass, and satisfy Boston Beer Co. founder/brewer, Jim Koch.

The “Sam Can” features an hourglass lip, similar to the Samuel Adams “Perfect Pint” glass, made to push more flavor out of the beer, and a larger, wider lid to allow more air flow and help accentuate hop aromas.

A taste test kit sent out by Boston Beer Co. includes a standard can and a Sam Can, each filled with Boston Lager.

Comparing them in a side-by-side sipping session last night, I did enjoy drinking from Sam over standard. The lip, lid and general design of the Sam Can doesn’t make you feel like you need to tilt your head back or risk a dribble. But I’m not sure I could discern much more flavor or aroma.

Bottom line: If you drink Boston Lager, you’re sure to like the Sam Can this summer, because it can go where bottles aren’t allowed. Look for it in 12-packs on store shelves, beginning next week.

Pair with: Try Sam Can Boston Lager with any of the all-American spring and summer fun foods — hot dogs, hamburgers, barbecue, or fried chicken.

— Bob Townsend, AJC Food and More blog.

6 comments Add your comment

kp

May 1st, 2013
3:32 pm

I like it in the can, especially when I don’t have to worry about risking a dribble.

William

May 1st, 2013
3:58 pm

Cans’s are great for travel and convenience, and also for the fact that there is no light leaking into the beer itself. While I’m not big on Samuel Adams, I’m interested in trying the beer for the can design itself. Nice write-up Bob!

William

May 1st, 2013
3:59 pm

whoops…

cans*

I shouldn’t post while drinking, lol

alan

May 1st, 2013
5:42 pm

it is about time someone put some thought into the can design itself. Thanks Bob.

[...] A Sneak Taste Test of the New “Sam Can” [...]

Citizen Can

May 2nd, 2013
2:12 pm

Won’t someone think of the children!