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PimentoGate – A new tradition at Augusta?

IMG_0908-236x300This past weekend saw one of the most tradition-laden sporting events – heck, events of any kind really – with the 2013 Masters Tournament at Augusta National, and it seems that something was awry.

I’ve written about The Masters and my love for the food there before, and unfortunately for me, I was not able to secure a badge and get my hands on a few dozen of those pimento cheese or egg salad sandwiches. But it seems I may have picked a good year to miss.

In what he is dubbing “PimentoGate”, Wright Thompson over at ESPN broke the story that there has been a change to the world-famous pimento cheese sandwich recipe, and things just ain’t what the used to be.

It appears that since parting ways with Ted Godfrey, owner of the fried chicken chain Wife Saver and most recent man behind the pimento, Augusta National has not been able to get that magic recipe quite right. Patrons are complaining that this year’s sandwiches were too heavy and too spicy, and that the texture just wasn’t the same.

Did anyone of the AJC readers go this year? Did you notice a difference? Should I tell my in-laws to keep their badges until the pimento cheese returns to its former glory?

- By Jon Watson, Food & More blog

45 comments Add your comment

Glenn

April 16th, 2013
3:01 pm

That is incredible that someone would remember the pimento cheese from year to year and yes I have been to a Masters . The egg salad I could somewhat see . Thank goodness the wonder bread wasn’t changed .

foodie

April 16th, 2013
3:35 pm

The pimento cheese was a bit spicer than years’ past, but that didn’t stop me from having some (several). The bigger change was with the chicken sandwich. Seemed to be a thinner patty with less flavor (still ate those too). Still hard to find a better deal on concessions in all the world

Deidre

April 16th, 2013
3:59 pm

Yes – tell your in-laws to stay home until the pimento cheese recipe is reverted to its old self. In the meantime, I’ll be happy to make good use of their badges.

Bob

April 16th, 2013
4:01 pm

If this is a new recipie, don’t change a thing!! These were the best pimento cheese sandwiches I ever had, excluding my wife’s. The spice added a whole new dimension. Flavor & texture were perfect. BTW,real homemade Pimento Cheese is supposed to be heavy, not light or whipped. You missed out this year if you didn’t get one, or two, or three, or a dozen.

Spicer

April 16th, 2013
4:03 pm

It was a little too spicy. The texture was thicker too. I still liked it. But yes it was different. The food at the Masters this year was like a Tiger Woods drop, just a little off, however, I still wouldn’t disqualify it from the event nor would I award it a green jacket. It did make the cut.

Get Real

April 16th, 2013
4:12 pm

Funny you should write this because as I stood in line to go up into one of the viewing stands a gentleman behind me asked if he could see the wrapper from the pimento cheese sandwich.
We asked him why afterwards. He stated that his friend had one last year and got sick. The friend called up the Masters and asked them what they were going to do about it before he did something about it. Supposedly the friend was the said owner of the recipe.
I found it ironic that he(the friend)was upset about his own recipe making him sick.
Not sure where they were produced but there are so many steps in that food chain that the cause of his illness could have originated anywhere.
But I think that is the reason that we now have a different pimento cheese at that Masters.
Small world it is.

Rich B!tch

April 16th, 2013
4:16 pm

#richpeopleproblems

Chip

April 16th, 2013
4:16 pm

The heat didn’t bother me as much as the overall taste. Still ate a couple though.

Mike

April 16th, 2013
4:22 pm

Funny, after seeing a flatbed truck full of sandwiches bouncing across Washington Road one year, I always figured the pimento cheese came from the Fresh Market.

StevieB

April 16th, 2013
4:24 pm

I knew something was off from the first bite! Last year, I probably had close to 7 (its hard to stop when they are that good and only $1.50). This year, I was only able to take down 2 (I switched over to the egg salad for the rest of the day). It wasn’t that they weren’t good, just not as good as the original recipe!

R

April 16th, 2013
4:30 pm

Definitely a new recipe. Had one bite of my husband’s pimento cheese sandwich and I went with egg salad.

blue

April 16th, 2013
4:33 pm

kids are starving in Africa and you fatties are complaining about a cheap sandwich.

JDJ

April 16th, 2013
4:35 pm

Hand grated 8oz Kraft sharp cheddar cheese, little bit of FINELY chopped green onion, drained, dried and chopped pimentos, Dukes Mayo, lightly sprinkled cayenne. Mix it all up, refrigerate several hours to develop. Ain’t rocket science, but GOOD! (This recipie came from “someone in the know” , can’t divulge source. State Secret).

Hummus Moore

April 16th, 2013
4:40 pm

This was definitely one of the strager years in memory at Augusta.
First the pimento cheese sandwiches were different (I liked them – reminded me of the jars @ Empire State South).
Then they only had the regular Veuve Cliquot at the hospitality tent (last year that had a lot of the rose).
But the stragest thing was the chicken at the Hooters on Washington Road. I noticed several breasts that seemed a lot less full and juicy than the ones in previous years.
Weird.

Get Real

April 16th, 2013
4:44 pm

@ jdj ….you are pretty close but you need a pinch of sugar too.
Then for my own personal stash I add diced pickled jalapenos.

L. M.

April 16th, 2013
4:44 pm

This is the 2nd year for the new pimento cheese sandwich. On Thursday the sandwich was like a plain cheese sandwich without pimento or pepper. Friday, Saturday and Sunday it was a spicy pimento and cheese, good, but not like the old one. The only thing that remains the same is the thin sliced white bread. I will never complain as even the water taste better at Augusta National.

Doc Hollidawg

April 16th, 2013
4:54 pm

They were thicker and spicier…and had more pimento cheese in them. Thought they were very good. Egg salad rocked it too.

Sid

April 16th, 2013
4:56 pm

well, FWIW I had three of them but I hadn’t been since ‘07 (& 04/05) so I can’t vouch for my memory that far back but I certainly enjoyed this year’s version…

that said, it doesn’t surprise me in the least that there are people who could tell the difference as popular as those things are… it’s be like changing the Martinsville hotdog…

Reds

April 16th, 2013
5:07 pm

changed recipe or not…. I still would have enjoyed the hell out of it. :)

NoMas

April 16th, 2013
5:57 pm

You know it’s spelled pimiento, right?

dougmo2

April 16th, 2013
7:02 pm

They need to sell Waffle House at the masters. Then life would be perfect.

William Smith

April 16th, 2013
9:01 pm

If someone would give me a free ticket to the Masters I wouldn’t complain no matter how the pimiento cheese taste. I would eat the chicken salad also. Everyone have a good day!

Retired Old Atlantan

April 16th, 2013
9:42 pm

They ought to serve Varsity food, and I guess that they probably would if they weren’t scared of leaked gas explosions.

Aquestionforanidiot

April 16th, 2013
11:23 pm

Blue. You think that the food in Africa is controlled by a sandwich in Augusta?

Disappointed in Augusta

April 17th, 2013
8:40 am

Very disappointed. When we went to eat, they were out of the pimiento cheese and egg salad sandwiches. They said they were out everywhere.

Baltisraul.......

April 17th, 2013
8:48 am

Blue…….why don’t you send your extra sandwiches to Africa and stop bitch’in. What a puss!!!!!! This is America not the UN. Move to Hollywood. You would fit right in out there, but not here.

Anton Chigurh

April 17th, 2013
8:55 am

Best pimento cheese in the world made by Star Foods in Graham, N.C.

Anton Chigurh

April 17th, 2013
8:57 am

Okay pimiento.

JB

April 17th, 2013
9:05 am

Yes, I live here. There was a big falling out from the maker ( wife saver, a local eatery) over money of all things. You don’t hold the National hostage. Ask Martha Burke.

Ken

April 17th, 2013
9:54 am

Spcier yes but just as tasty if not better

Baltisraul.......

April 17th, 2013
10:26 am

I am the idiot!!!!! Was there Fri and for some reason didn’t get the pimento cheese. Went w/ 2 egg salads. My wife had the pimento and made no mention of a different taste from years past. Augusta National will review this as much as CBS did the illegal drop by Tiger. Tiger should have been DQ’ed, by the way.

Ned Ludd

April 17th, 2013
11:05 am

Family in Augusta, we stay with them each year and those in the know live next door. Fact given to us is that way less mayo is used in the pimento cheese and a wee bit of chili powder was added. This may explain slight color and texture variation. Any class at all and Eldrick would have DQ’d himself.

Baltisraul.......

April 17th, 2013
12:02 pm

Ned Ludd….you are correct. Tiger should have done the right thing and taken himself out of the Masters. Most of the PGA players feel the same way.

JB

April 17th, 2013
12:35 pm

Tiger might have offered and the CBS folks peed on themselves. Who other than Tiger was off the main leader board….YET, gets all that air time. No one.

Grasshopper

April 17th, 2013
1:06 pm

Who knew there were so many pimento cheese obsessives out there?

And either spelling is acceptable.

Doc Hollidawg

April 17th, 2013
4:20 pm

Disappointed in Augusta……….what time did you try to get your first sandwich? I got a pimento cheese around 5:45 p.m. over by #18/#15 tee stand. Still had plenty. They did close the newer stand off the #2 fairway pretty early though. Couldn’t get a green cup beer.

AzCat

April 18th, 2013
12:18 am

The rich aren’t like you and me.

Baltisraul.......

April 18th, 2013
9:47 am

AzCat……I’m with you. god knows we need more wealth in this country. We all hope that the rich will start hiring more folk soon.

AJC, have you noticed how much participation you get here when you combine sports w/ food? Now if you combine Bar-B-Que w/ sports, the sky is the limit on how many posts you could get.

[...] PimentoGate – A new tradition at Augusta? [...]

Art

April 19th, 2013
6:32 pm

I’m late to the party on this one but “Balt” you knocked it out of the park as usual.

AzCat

April 19th, 2013
11:32 pm

Once the full content of the blogs moves to myajc.com, the participation will die quicker than a fish out of water, Baltie.

Baltisraul.......

April 21st, 2013
9:04 am

AzCat……thanks for the insight. Don’t believe anybody would have come up with that nugget. Sorry to say it is really an end of an era for newspapers. The pay myajc.com was inevitable but it will never generate enough cash and is just a delaying action.

google.com google

April 22nd, 2013
8:41 pm

This may explain slight color and texture variation. Any class at all and Eldrick would have DQ’d himself.

n14

April 22nd, 2013
8:44 pm

Spcier yes but just as tasty if not better

Baltisraul.......

April 23rd, 2013
7:58 am

Thanks Art, but I am only here to ‘help the team win’. And, by the way, I am in the best shape of my career!!!