Eric Levin and Madonna Hill, the husband-and-wife owners of Aurora Coffee, announced that the Virginia-Highland location on Highland Avenue will close on May 21. The Little Five Points location on Moreland Avenue will remain open.
Levin, who also owns Criminal Records, said in an interview today that there are plans to expand Aurora’s business in other directions with L5P as the base.
“We’ve signed a long-term lease there, and nothing could be more pleasant than continuing operation in Little Five Points.” Levin said. “I’m excited about catering, and coffee concentrate growlers, and others ideas like doing a food truck. We have all these ideas about doing more.”
Levin said there’s been an outpouring of support on Facebook for the long-running Aurora staying put in VA-Highland, but the closing on May 21 is a done deal.
“The main message we want give our Highland customers is that even though we’re not going to be able to be in that homey environment anymore, it’s a short walk to a larger location with more amenities. And lot of your favorite baristas will be there waiting for you.”
Are you a longtime customer of Aurora Coffee in Virginia-Highland? What are your thoughts about the closing?
— Bob Townsend, AJC Food and More blog.