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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Aurora Coffee in VA-Highland to Close in May

AuroraEric Levin and Madonna Hill, the husband-and-wife owners of Aurora Coffee, announced that the Virginia-Highland location on Highland Avenue will close on May 21. The Little Five Points location on Moreland Avenue will remain open.

Levin, who also owns Criminal Records, said in an interview today that there are plans to expand Aurora’s business in other directions with L5P as the base.

“We’ve signed a long-term lease there, and nothing could be more pleasant than continuing operation in Little Five Points.” Levin said. “I’m excited about catering, and coffee concentrate growlers, and others ideas like doing a food truck. We have all these ideas about doing more.”

Levin said there’s been an outpouring of support on Facebook for the long-running Aurora staying put in VA-Highland, but the closing on May 21 is a done deal.

“The main message we want give our Highland customers is that even though we’re not going to be able to be in that homey environment anymore, it’s a short walk to a larger location with more amenities. And lot of your favorite baristas will be there waiting for you.”

Are you a longtime customer of Aurora Coffee in Virginia-Highland? What are your thoughts about the closing?

www.auroracoffee.com

— Bob Townsend, AJC Food and More blog.

30 comments Add your comment

teedub

April 9th, 2013
12:35 pm

Ironically enough, I just started going there. I love(d) the place! Oh well.

julio_chorizo

April 9th, 2013
1:24 pm

I have a feeling the mean, old lady with the huge keyring is behind this.

Michael Warner

April 9th, 2013
3:43 pm

I have been going to this place for 15+ years and I too believe the old lady with the bad facelift is behind this. She’s been a bad property owner all along, making life difficult for the tenants of not just that building…but the apartments she owns too. I’m looking forward to giving her the finger now that shes gone ahead and ruined one of the last great community icons of my favorite Atlanta neighborhood.

Baltisraul.......

April 9th, 2013
6:02 pm

Now thats funny. Bad facelift lady cannot hide but she can run.

Mustangmelatl

April 9th, 2013
6:17 pm

I’ve been going to this location since it opened and was only a sliver of the current space. Very sad to see it go. I just don’t get why landlords don’t appreciate long-term viable tenants.

Good riddance

April 10th, 2013
9:51 am

So sad. A bunch of pretentious posers will have to find another locale to lounge about and look morose.

DCIII

April 10th, 2013
9:55 am

They will be sorely missed. I wouldn’t call it a “short walk,” though.

North Highlander

April 10th, 2013
10:29 am

Great coffe and a wonderful VaHi merchant – I regret to see them leave. L5P is a world away as far as intown is concerned…. Can’t drive there very easily in am. What will the am coffee clatch do now??

Midtown mom who's not morose

April 10th, 2013
10:53 am

Bummer, dude. I like this coffee shop A LOT. It is my first choice for coffee in VaHi, but I’m not driving to L5P for it. Luckily, we have San Fran Coffee just up the street. Aurora I missed you when you left the spot at Piedmont and Monroe, and now I’ll miss you again. I’ll visit when I’m in your part of town, though. Glad you’re not leaving us altogether.

Juan Valdez

April 10th, 2013
11:39 am

My coffee is the best.

Another sad day for Va-Hi

April 10th, 2013
11:47 am

Everytime I was in Va-Hi, Aurora was always my first choice for coffee and I went to the old spot at Monroe & Piedmont almost daily.It’s sad to see Aurora lose another local spot. Sorry, L5P is not my normal route-but will hit it on the weekends when I find myself over there. A food truck near Piedmont Park would do great business, it ATL would give you permits. Sad to see a great local coffee shop leave,it had a lot of character & that can’t be replaced.

joe

April 10th, 2013
11:55 am

Coffee? I don’t drink no stinkin coffee…

Marco Miller

April 10th, 2013
12:12 pm

When did Virginia-Highland and Little Five Points become VaHi and L5P? Sounds like yuppie-hipster jargon to me.

Fatzo

April 10th, 2013
12:55 pm

The highlands has lost it’s charm. Losing Everybody’s and now this.

PMC

April 10th, 2013
1:24 pm

Maybe they’ll get a Flying Biscuit there now.

Native Atlantan

April 10th, 2013
1:48 pm

@Marco….LOL….VaHi and L5P have been used for many, many years…….sheesh…and I’m certainly no yuppie-hipster…

Andy

April 10th, 2013
2:20 pm

Oh no! Where will all the pretentious look-alike liberals get coffee now?????

muddy waters

April 10th, 2013
2:24 pm

Where do you get your coffee, Andy? Haters ‘r’ Us?

Herb

April 10th, 2013
2:30 pm

I think they should make it into a public bath house.

Edna

April 10th, 2013
2:35 pm

How ’bout a brothel.

joe

April 10th, 2013
3:21 pm

@ Edna, We already have one…it’s called Claremont Lounge.

Curious

April 10th, 2013
3:43 pm

Bloop Bloop!!

Laura Vajilikker

April 10th, 2013
4:01 pm

this place hasn’t been the same since the babe Betsy sold it

brad

April 10th, 2013
4:20 pm

it’s just coffee people. I hate people who treat coffee like some out of this world, holier than thou blah blah blah drink. its coffee people. Get over it.

blue

April 10th, 2013
4:41 pm

I heard a rumor that Moe’s & Joe’s is on the way out.

the nastiest man

April 10th, 2013
6:51 pm

Seems like the landlord doesn’t want to renew their lease and wants to “do something different” with that space. Very odd choice perhaps but will be interesting to note whether or not VaHi residents will support whatever business assumes that location.

Internet

April 10th, 2013
9:16 pm

lol @marco. since the internet? :-)

Cody

April 11th, 2013
2:05 pm

@brad and @ATLcoffeecommunity: Coffee is probably consumed more in this country than bottled water and milk combined. And there is a reason for that. Yes, people love their coffee flavored in a multitude of ways and there are always the caffeine junkies who drink more than 10 cups a day.

However, if people loved coffee itself that much, then they wouldn’t drag their ass out of the house and to a café such as Aurora. The heartfelt melancholy in which the people of Virginia Highland and the surrounding area are referring to is not the soon-to-arrive absence of coffee, but more of the convenience of seeing the smiles of the people who serve it in an establishment that had more natural lighting than any other on Highland Ave.

It pained me to see that this was coming to reality. I had fell in love with locale; the sunlit rooms, the pleasant arbitrary conversations with customers, the refreshing attitude of the employees, and the stories from regulars who so often grace the establishment with their loyalty. Aurora Coffee (specifically the Highland location) is an upstanding representation of a good hearted local business, both professional and kind-hearted. Aurora, I plead along with the rest of VaHi that you stay.

Tyler

April 11th, 2013
2:10 pm

What manner of greed and selfishness would drive a landlord to close down such an amazing example of a good local business?

Cody

April 11th, 2013
2:14 pm

In the interview, there is no mention of their business suffering nor were there ever any complaints about their business. They have just said they are closing that location. Personally, I’m not too happy thinking about what could be causing this.