Yumbii, a founding member of the Atlanta food truck movement and still one of the most popular and visible food trucks in the city, is looking to jump start the next trend in alternatives to the brick-and-mortar store.
Earlier this week, the Atlanta Business Chronicle reported that Yumbii owner Chris Young is planning to open a semi-permanent location constructed out of a recycled shipping container. These 8 by 40-ft shipping containers allow for restaurants to pop up on small or oddly shaped strips of land unsuitable for traditional brick-and-mortar stores, but also out of reach for food trucks.
Young is currently looking at putting the first location at the corner of 10th and Peachtree at a “pocket park” owned by Dewberry Capital Corporation. These Yumbii containers would serve a more expanded menu of the Tomas Lee powered Korean tacos than the trucks, offering breakfast, lunch, and dinner.
These recycled container restaurants have been growing in popularity in New York, L.A., Austin, and across the U.K. and Europe. Part of the draw of these container-based restaurants is that they can be packed up and redeployed elsewhere if need be, making locations with high seasonal traffic an option without building a permanent structure. I’m interested to see if Young is once again going to be on the forefront of a food trend in Atlanta, or if this will take off here.
It also makes me wonder…at what point should they just start calling the new locations Hankook Taqueria again?
- By Jon Watson, Food & More blog