City & State or ZIP Tonight, this weekend, May 5th...
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Cloud 9 to appear on Sunday’s ‘Cupcake Wars’

cloud 9Atlanta’s cupcake boom may have slowed, but our cupcakeries are still battling it out on Food Network’s “Cupcake Wars.” This Sunday, Cloud 9’s Mike Pettenato competes for bragging rights and the $10,000 prize.

Pettenato got his start in the food industry working as a waiter in New York City restaurants like Mario Batali’s Babbo and Eleven Madison Park. Those jobs sustained him while he tried to break into the stand-up comedy business.

When this local boy, a Westminster graduate, returned to Atlanta, he opened Cloud 9 with his family. The original Roswell location began as a cupcake/frozen yogurt store. Cloud 9 has since expanded to Lenox Mall and will open a cupcake/milkshake spot at Perimeter Mall any day now.

With his background as a performer and a few years of cupcake baking under his apron, Pettenato felt ready to take Hollywood by storm via “Cupcake Wars.” He jokes that he would be quite content if his Food Network appearance led to a sitcom, “Who doesn’t want to be on TV?”

That’s what led to tears amongst his staff as he held a mini in-shop cupcake wars to determine who would assist him on the show. In the end, Taylor Sparkman, another local who attended Sequoyah High School, won both the baking and personality contest. Pettenato says he chose her as much for their chemistry and on-air presence as her baking skills.

Once on the set, Pettenato says the contestants struggled to keep it together in the high-stress environment. “It was like the ‘Hunger Games.’ You feel like at any moment you’re going to die. You’re just hoping you’re Katniss.” He deadpans, “It leads to a lot of tears and asthma.”

We’ll have to wait until Sunday to see how the Cloud 9 team fares. If he wins, Pettenato plans to invest in a delivery vehicle. The shop currently outsources delivery. Pettenato says, “It would be really cool to have my face on a car.”

Cloud 9 shops will soon feature the cupcakes made on the show. If you’d like the recipes, Cloud 9 will have its first cookbook available for download on Amazon after the episode airs.

8 p.m. Sunday, Food Network.

Good luck to the Cloud 9 team!

–by Jenny Turknett, Food and More blog

16 comments Add your comment


February 27th, 2013
11:51 am

I think you mean Lenox Square, clearly you are not a local ;)


February 27th, 2013
12:35 pm

Well, if we are trying to see his “recipes” (plural) from the show, then we know he makes it through at least the first two rounds because the first round only requires one cupcake.


February 27th, 2013
1:14 pm

@Eli – I’ve lived here over 30 years, and never once referred to it as “Lenox Square”.


February 27th, 2013
1:42 pm

James, you don’t shop much……………….Always in my 47 years in ATL been Lenox Square Mall, so I guess everybody is RIGHT.


February 27th, 2013
1:51 pm

Well, I was born and raised here and we simple call it “Lenox”. :)


February 27th, 2013
1:52 pm

Miss Mamie’s in Marietta competed last year in ‘Cupcake Wars’ and WON!


February 27th, 2013
2:44 pm

Hooray for the home team!! Regardless of whether it’s Lenox Mall, Lenox Square, etc. doesn’t matter. What does matter is the State of Georgia will once again be represented on “Cupcake Wars.” Way to go Cloud 9!!


February 27th, 2013
2:48 pm

Denise…. your awesome! Everybody is right…Square ..Mall Circle…..its all good! Have a good rest of the day


February 27th, 2013
3:20 pm

As an Atlanta native, can’t help weighing in. While Lenox is a mall, it’s official name is Lenox Square andhas been since it opening in 1959.


February 27th, 2013
3:22 pm

*and has been since its opening in 1959.


February 27th, 2013
3:24 pm

Oh give up. If you’re trying to say something intelligent, but don’t proofread before you post, you look like a moron.

In addition to the above correction, also should have written, “While Lenox is a mall, ITS official name …”

Lois Lane

February 27th, 2013
6:54 pm

Enter your comments here

Lois Lane

February 27th, 2013
6:56 pm

Good Luck Mike and team!!! Cloud9 best cupcakes in ATL hands down.

Cloud 10

February 27th, 2013
11:50 pm

Call the mall what you want, but you don’t want to be there on a Friday nioght…

Call it what you want, but don’t go there on a Friday night. It’s thug and transvestite central!


[...] Cloud 9 to appear on Sunday’s ‘Cupcake Wars’ [...]

Pigtails & Crewcuts Kids Hair Salon Roswell

March 2nd, 2013
12:02 pm

Your friends at Pigtails & Crewcuts Roswell wish our friends and neighbors at Cloud 9 the best of luck! We are pulling for you guys!!! We will be watching on Sunday!