Social media has changed the way companies do business. And now, apparently, it’s also changing the way you can get a cookbook deal.
Any cookbook hopefuls out there? If you have a Twitter account (or can sign up for one), you’ve got a shot. The Lisa Ekus Group, an agency providing literary representation and media training for folks in the culinary industry, will host a Twitter contest to find “fresh voices, new ideas, and untapped talent,” according to a press release.
Literary agent Sally Ekus believes, “The Tweet is the new elevator pitch.”
The Twitter-based contest will take place beginning Mar. 11 and was inspired by the March Madness basketball tournament. If you want to pitch an idea for a cookbook or culinary non-fiction idea in the areas of food, health or wellness, here’s your chance.
After tweeting your pitch in 140 characters or less, you’ll have to wait to see if you make it to the “playoffs.” Those who move on in the competition will be asked to tweet more information about their book and how to promote it.
The two who make it in the final round will engage in a live Twitter chat with Sally Ekus. The entire Twitter community will be encouraged to ask questions of these two contenders during the chat. Afterwards, one winner will be determined and that individual will receive a year of representation by Ekus and assistance writing a cookbook proposal.
If you plan to enter, here’s an overview of the contest calendar:
March 11th-13th, 2013: Tweet your cookbook concept to #SignMeSal
March 14th, 2013: @SallyEkus will tweet the 16 cookbook concept playoff contenders
March 15th, 2013: The winning 16 will tweet once what their Point of Differentiation (How is this concept different from what already exists in the market?) is to #SignMeSal
March 18th, 2013: 8 winners will be announced by @SallyEkus and will proceed to the next round
March 19th, 2013: The 8 winners of the last round will tweet 3 promotional ideas for how they intend to promote their book once it is published.
March 20th, 2013: 4 winners from the promotional idea round will be announced by @SallyEkus
March 21st, 2013: The 4 winners of the promotional idea round will tweet their answer to the final question, “Why me? Why am I the person to write this book?” in up to three tweets to #SignMeSal
March 22nd, 2013: Two finalists will be announced by @SallyEkus
March 25th, 2013: @SallyEkus will host a Twitter chat from 1-2pm EST to ask the finalists questions about their concepts and backgrounds. This will also be a chance for the two finalists to ask questions about agent representation and The Lisa Ekus Group, as well as a time for people following the contest to weigh in with their own questions. The finalists should come to the chat prepared to answer questions such as “What does platform mean to me?” and “I want to write this book because…”
March 27th, 2013: One winner will be announced by @SallyEkus
The Lisa Ekus Group is looking for fresh voices, new ideas, and untapped talent. “I am looking for someone who can get their ideas across succinctly, in 140 characters or less,” said Sally Ekus. “The Tweet is the new elevator pitch.”
A few caveats:
Let us know if you plan to enter so we can follow your progress!
–by Jenny Turknett, Food and More blog