As dude ponders the choices, a huge red apple comes out of nowhere, beans him on the noggin and knocks him flat.
And that is how Sir Issac Newton discovered the principle of latitudinal gravitational force. No, I’m kidding. That’s the Redd’s Apple Ale commercial that aired during the Super Bowl.
Did you see it? Are you curious to try this new apple-flavored beer, which happens to be brewed in Albany, Georgia.
MillerCoors – the beer giant that makes Redd’s — sent a couple of sample bottles to the paper. I wasn’t quite sure what to make of it. I found the flavor kind of damp and one note, with a weird apple sweetness on the finish.
More interesting than the beer were the press materials that came along with the sample. They claimed that Redd’s “is an ale, not a cider. A cider is made using fermented apple juice (similar to wine). Ales are brewed.”
Regardless of the fact that fermentation — the turning of sugars into alcohol — is the part of the brewing process we all count on, this seemed like a fancy way of saying that beer doesn’t contain any, you know, apples.
A publicist for the account checked into the existence of actual apples for me and was only able to say Redd’s contains “natural apple flavor.”
“Does that come from real apples?” I persisted.
“It’s natural apple flavor,” she said.
As long as certain chemical ingredients — such as n-hexanal, ethyl butyrate and 1-butyl acetate — are plant derived, they can be sold as “natural apple flavors.”
Welcome to Georgia, the state that gave us flavored beer.
- by John Kessler, firstname.lastname@example.org