In somewhat mysterious circumstances, Waffold, the barely-opened waffle sandwich shop that took over the old Burger Tap space in Morningside, has shuttered its doors. This Saturday, patrons arrived to find the windows covered in brown paper and a sign on the door that simply read:
“Due to a series of unfortunate circumstances, Waffold had to close. We appreciate everyone’s support and we thank you for supporting Waffle sandwiches.”
Days after their opening, Waffold found themselves in hot water with a publicist for Bruxie, a similar restaurant in Orange County that owns the trademark on the phrase “gourmet waffle sandwiches.” While Waffold did remove the word “gourmet” from their online branding after the issue came to light, at the time, Waffold owner Justin Lim denied receiving any direct communication from Bruxie’s publicists. A little over a month later, the store is now closed.
So far, Lim has not spoken publicly about the reasons behind the closing, leading some to speculate that the brush with Bruxie may have escalated and contributed to the closing. That has yet to be confirmed or denied at this point.
- By Jon Watson, Food and More blog