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Mae’s Bakery opening today in Buckhead and more news

maes-bakery-webLook out, Buckhead. There’s a new sweet spot opening today in your neck of the woods.

Mae’s Bakery on Lenox Road sells a range of from-scratch sweets from cinnamon rolls and cookies to cupcakes and whoopie pies. Owner Beth Castro has been an avid baker since she was a child and, like many, has long considered opening a bakery after receiving compliments on her treats from friends and family.

Castro has worked in the restaurant industry for the majority of her career. She has been a server, bartender and restaurant manager in both mom-and-pop spots and at chain restaurants like Ruby Tuesday and Longhorn Steakhouse. But it’s baking that “has always been a passion.”

Mae’s Bakery, named after Castro’s six-year old daughter, has also attracted the talent of Fahra Krifkovic, who served as head baker at Decatur’s Southern Sweets for nearly 12 years. A few of the goods you’ll find at the bakery include s’mores cupcakes with layers of butter-graham crust, chocolate cake and marshmallow fluff buttercream, cream cheese frosted cinnamon rolls and vanilla bean sugar cookies. Mae’s also prepares savory breakfast options like fresh yeast rolls filled with spinach and feta or chicken sausage and mozzarella.

This 25-seat bakery offers a full coffee bar serving Counter Culture Coffees. Brandon Malcom, former coffee manager at Empire State South, oversees the the shop’s coffee program and team of seven baristas. Syrups and caramels used in beverages are all made in house.

Long term plans for Mae’s include the possibility of instituting “Superhero Sundays” once a month for families. Castro is working with a local entertainment company to plan afternoons that include cupcake decorating and visits with princesses, Spiderman and other popular characters.

(See photos of Mae’s Bakery on the AJC Food and More Facebook page.)

7 a.m. – 7 p.m. Mondays-Fridays, 8 a.m. – 7 p.m. Saturdays-Sundays. 2770 Lenox Road, Atlanta.

In other news:

  • Decatur’s Cakes & Ale recently earned a spot on Bon Appetit’s top ten new restaurants in the country. The magazine was quick to point out that the restaurant was on the same list in 2009, but clarified that the Cake’s & Ale’s change in location and bakery addition qualified it for a second inclusion. In the article, Andrew Knowlton wrote that chef Billy Allin’s cooking is now “more mature, more risk-taking.” The bakery also earned recognition for David Sweeney’s “Atlanta’s most feel-good, vegetable-heavy lunches” and Eric Wolitzky’s “high-end takes on bake-sale favorites.”
  • H&F Bread Co. now offers retail hours selling breads from 9 a.m. – 4 p.m. at its 1401 Ellsworth Industrial Blvd. location.
  • In other H&F Bread Co. news, Alon’s Bakery & Market just confirmed that Rob Alexander, former head baker for H&F Bread Co., has now joined the Alon’s team.

–by Jenny Turknett, Food and More blog

8 comments Add your comment

Jensen Mutilator

August 24th, 2012
1:36 pm

OK….Since my question was removed without an answer……WHAT IS A WHOOPIE PIE?

Is it that difficult of a question?

gg

August 24th, 2012
1:43 pm

It’s just a name. Marketing. It’s a big fat cookie/pie w/ filling in the middle. I googled! #Google? ;)

Jenny Turknett

August 24th, 2012
1:44 pm

Whoopie pie – typically a round sandwich-style dessert with thick, soft cookies or mini cakes (usually chocolate) with filling in between (whipped cream, frosting, marshmallow). I believe the ones at Mae’s are oatmeal instead of chocolate.

Grasshopper

August 24th, 2012
1:44 pm

Edward

August 24th, 2012
10:23 pm

With Alexander joining Alon’s, perhaps Alon’s will now have decent baked goods again. Their quality had seriously degraded, in my opinion, over the last couple of years.

I will miss H&F Bread on Peachtree, it was so close to my home. I remember when it had retail sales, I loved it.

I Heart Henri's

August 25th, 2012
8:42 am

Henri’s is still my fave! I’ve been going there (to their various locations over the years) for exactly 58 years since my mother first took me when I was 1 year old.

Edward

August 25th, 2012
9:15 am

I agree about Henri’s. Their quality has not diminished a bit over the years. And their prices are still exceptionally reasonable for such high standards.

FOOD DELIVERY DALLAS

August 28th, 2012
1:36 am

Good post. Thanks for this post.