Batdorf & Bronson, a specialty coffee roaster in both metro Atlanta and Olympia, Wash., has recently made inroads in expanding its brand and introducing more folks to the world of specialty coffee. This is being done in two ways — with a collaboration and a new location.
The collaboration, or “Collabrewation” as the company calls it, comes in the form of a new specialty coffee product. Batdorf & Bronson partnered with St. Louis roastery Kaldi’s Coffee to create a blend of Guatemalan coffees containing an equal mix of coffees from each roaster.
Jason Dominy, Batdorf & Bronson’s “coffee evangelist,” said, “The idea of Collabrewation came from my love of the unity of craft beer brewers who, in taking on the giant commercial beer companies, band together releasing collaboration beers.” Dominy hopes to expand the specialty coffee community with the project.
Batdorf & Bronson also will expand its brand with a new Dancing Goats location at Ponce City Market, a redevelopment of the former City Hall East building in Atlanta. According to the coffee company’s business development director, Mike Ferguson, the company was looking for a second metro Atlanta location and was “intrigued” with the Ponce City Market project. He said it’s “not only a great location geographically, but the entire thing is one giant recycling and preservation project, which fits with our core values.”
The new Dancing Goats location, scheduled to open Aug. 17, will offer the same coffee and beverage menu as the original in Decatur. Salads and sandwiches also will be available. Most of the seating at the Ponce City Market shop will be on an outdoor screened patio as the company expects to service many commuters with coffee to go.
The decor reflects a “more downtown and somewhat vintage industrial feel,” according to Ferguson, than the “serene and relaxing coffee escape” vibe at the Decatur location. The industrial feel comes, in part, from accents such as bare light bulbs set in a cage, vestiges of the Sears, Roebuck & Co. that formerly inhabited the building.
In an effort to support the Old Fourth Ward neighborhood where Ponce City Market is located, the space will be decorated with art by neighborhood artists MC Lemay and Allie Rivenbark at LR Design Lab. Their sculptures will feature old tools, consistent with the decor.
The shop will further embrace the neighborhood by selling T-shirts screen-printed by an Inman Park company with the logo “I dance with the goats in the Old 4th Ward” and hopes it will return the gesture.
6:30 a.m.-6 p.m. Mondays-Fridays, 7 a.m.-6 p.m. Saturdays-Sundays. 650 North Ave. N.E., Atlanta.
–by Jenny Turknett, Food and More blog