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Burger King bacon sundae: Genius or gimmick?

Credit: Burger King

Credit: Burger King

During Burger King’s recent revamping of their menu, aside from blatantly copying McDonald’s menu, The King has given us the next big fast-food punch line.

He will see your Double Down, and raise you a bacon sundae.

As part of their special summer menu, BK has dropped the unoriginal yet oddly hyped bacon sundae (Unoriginal because Denny’s, as well as stoners everywhere, did it first.) As always happens when one of these attention-getting absurdities hits the menu, the media/blogger reaction has been loud, and has elicited more than one “why are Americans so fat” posts. Clocking in at 510 calories, 61 grams of sugar, and 18 grams of fat, I can’t say that I’m surprised the whole “rampant obesity” thing came up, though in the pantheon of bad-for-you fast-food all-stars, this wouldn’t even make the top ten.

But more than a few folks have been irritated by the bacon sundae, not because of the calorie count, but because it is such a blatant novelty marketing ploy that it is insulting. After the disproportionate amount of buzz that Taco Bell garnered themselves with their Doritos-shelled monstrosity, it only makes sense that everyone else will have to keep upping the ante to get attention. I mean, look at me…I’m writing about it, as did almost every major media outlet, so they must be on to something. Because, when something is this absurd, you don’t have much of a choice.

Sure, the bacon trend isn’t exactly new, but when was the last time a major chain of any sort was on top of the latest trends? No real surprise there. And there is no denying that bacon+sweet=awesome. Bacon/maple cake was served at my wedding. I get it, and I’m on board, in theory. But done poorly, and there is a high chance you will wind up with a cold, pale, gross flap of soggy bacon, and that ain’t right.

Have you tried the bacon sundae, or is this a novelty item that you will be happy to see come and go?

- By Jon Watson, Food & More blog

37 comments Add your comment

[...] Burger King bacon sundae: Genius or gimmick? [...]


June 20th, 2012
7:04 am

It’s good, but way too big. I can’t imagine eating an entire bacon sundae, a couple of spoons full were more than enough for me.


June 20th, 2012
8:10 am

Agree with Brian that it’s good, but it’s too much. Threw out the bottom half of it. But I will say the McDonald’s Rolo McFlurry is better!

But on to more important comments – “Doritos-shelled monstrosity” – them be fightin’ words! LOL That is actually a great marketing idea. It uses corporate synergy (Frito Lay owns most of Yum which owns Taco Bell) and it’s not really a crazy idea – it just takes a taco shell and adds cheese flavoring. I’m eagerly waiting for the day where there is a Cool Ranch Doritos Taco.


June 20th, 2012
8:11 am

Think I’ll pass on this one. I am a bacon purist. I love it by itself.


June 20th, 2012
8:47 am

Well, I think I’m gonna have to try it at least once….with my 16 year old football playin’ son. I’ll take a few bites, he’ll demolish the rest.

High on the Hog

June 20th, 2012
9:23 am

I ate it all and it was good! Before anyone wants to comment how fat I must be, I ran 11 miles earlier that day and am not fat! Fast food doesn’t make people fat, people do it to themselves.

Burger King = Garbage

June 20th, 2012
9:58 am

“Burger King” and “Genius” are mutually exclusive terms.

That poor excuse for a restaurant chain, with its menu of inedible bilge and incompetent management, can flame-broil in Hell.

I’ll get my daily post-breakfast bacon intake elsewhere.


June 20th, 2012
11:12 am

Just the idea of eating something from BK or Taco Bell makes me gag a bit. In a rare, very rare moment I might get something from a “fast food” place but even then I’m more apt to get something like a Market Fresh sandwich from Arby’s. Once a year I have succumbed to the craving for a Krystal, though. So I guess I’m not completely immune from the cravings. A bacon sundae from BK is just not my idea of something to strive for.


June 20th, 2012
12:20 pm

I continue to be amazed at the vitriolic criticism of all things fast food. What did Taco Bell or Burger King ever do to any of you? Life is too short! As for the bacon sundae, BK has to be laughing at all of the free advertising. It’s not my cup of tea but I’m not going to have a hissy fit about it.


June 20th, 2012
2:02 pm

My favorite are all the holier-than-thous that pretend they NEVER let such garbage as fast food sully their pristine fingers. Give me a break.

Bacon sundae, no thanks. Another bacon purist here.


June 20th, 2012
2:43 pm

AJ — Frito-Lay does not own YUM Brands. It is a separate company. The parent company of Frito-Lay, PepsiCo, used to own KFC, Taco Bell and Pizza Hut — which are now owned by YUM Brands. PepsiCo spun those restaurants off in the late 90s. While YUM still has a close marketing relationship with PepsiCo — hence the Doritos taco at Taco Bell — that taco was not created because Frito Lay owns YUM.


June 20th, 2012
2:56 pm

Just tried one actually and it was a bowl full of amazing. Not soggy at all and actually looked like the picture.


June 20th, 2012
4:08 pm

Thank you all, for the most entertaining set of comments I’ve read ever. As for me, I loves me some candy and crazy foods, but I gotta tell you bacon and what must be very sweet soft serve…um no…yuk…not because it wouldn’t taste good, but because it would be so gross I just couldn’t bear putting it in my mouth. I had the same reaction to nacho tacos…I mean, it’s like drugs…have a little and it might be fun, but too much and it will just make you sick. These combinations are just sickening.


June 20th, 2012
4:37 pm

I have had bacon with most anything, including chocolate. Good stuff.


June 20th, 2012
4:59 pm

I don’t eat much fast food and a bacon sundae certainly won’t have me running to BK to try it. I’m certainly not knocking anyone who has tried it….to each his own, but i personally won’t be partaking in it!

I love Bethany Frankel

June 21st, 2012
1:13 am

This is so old…. I used to make these years ago… and for those who are worried about the Xtra calories get off you lazy american ass’s and go for a walk or a run!!


June 21st, 2012
6:23 am

Free Samples are offered for a limited time so when they are posted please take advantage of the offer before it is gone. Look online for “Official Samples” where I was able to get healthy product samples.

[...] I can go to the Burger King here in Covington and get me a bacon sundae. Nope, can’t do that either. Apparently BK has decided to drop that item. Why? Too unhealthy? [...]

Not Eating > Burger King

June 21st, 2012
7:54 am

Bag of Almonds & Soda from QuikTrip > ANYTHING from Burger King’s Menu


June 21st, 2012
10:18 am

I tried it & liked it. Huge serving though. No need for me to have it again


June 21st, 2012
11:13 am

I continue to be amazed that some people can’t understand why others don’t share their love of eating s***.

Gern Blanston

June 21st, 2012
12:31 pm

Based on this article, they are DROPPING the item from their menu? Or are they adding it? I don’t get the lingo. But adding peanut butter to a BLT is simply outstanding, and salted caramel is incredible so another salty-sweet-bacon combo can only be a good thing. In moderation.

mystery poster

June 21st, 2012
3:42 pm

To burn off 100 calories, you would have to run about 5 miles.

mystery poster

June 21st, 2012
3:42 pm

Oops, correction…
To burn off 500 calories, you would have to run about 5 miles.


June 21st, 2012
4:19 pm

I’ve had chocolate-dipped bacon several times….really good!


June 21st, 2012
4:31 pm

dorioto tacos rule!!!


June 21st, 2012
4:49 pm

Yummmmmm – glad we tried it – grabbed a few spoons and shared. 1 – no 1- okay and 2 – yummy……


June 21st, 2012
4:56 pm

I haven’t tried it but that dorito taco is a pretty good idea. I remember growing up one of my favorite meals was taco salad, and we always topped it with crushed up doritos. Haven’t had it in years but that’s what it reminds me of.


June 22nd, 2012
7:35 pm

I’ve been in the dark, I feel like I need to go try this now! I’m all about some savory and sweet together!


June 23rd, 2012
12:58 am

Don’t know about this, but just tried their new Memphis BBQ Pork sandwich, and it beats McDonalds McRib all to pieces. Best BBQ sandwich I ever had, and their new fries are actually better than McD’s now. Burger King has made lots of improvements, and their shakes are outstanding!


June 23rd, 2012
6:21 am

creative genius—figuring out new fattening stuff for fat people to buy to make them even fatter!!! American capitalism—the best!!

Bacon is God

June 23rd, 2012
6:24 am

I tried it and it wasn’t bad. Mine didn’t look anything like the one pictured though. My pieces were bigger (which wasn’t better) and they put way too much chocolate on mine. If it’s made properly (like the one pictured above) it can be a really good treat. If it’s not, (since most employes can’t prepare food properly) then it’s just ok.

Name (required)

June 23rd, 2012
8:15 am

The “bacon fad” has officially jumped the shark. It was humourous at first, but it has gotten ridiculous. Sure, bacon has it’s place as a breakfast side, a sandwich addition, and a salad topper….but dessert?

This is why the terrorists hate us.

Pootie Tang

June 23rd, 2012
12:02 pm

I drove from across town to try one and I was surprised at the quality of the bacon they used. In my opinion the low quality of the ice cream brought the dish down a few notches.

The Bacon King

June 23rd, 2012
4:06 pm

4 words…………High Road “Spotted Trotter”………….Now that’s Genius Bacon in Ice Cream


June 24th, 2012
9:01 am

Pootie Tang, you were surprised at the quality of bacon they used? Come on, it’s bacon, not a Porterhouse steak.

As for my thoughts, BK’s food has gone to crap recently. I never really thought it was spectacular anyway. I don’t like the new fries and I don’t like how they got rid of their chicken fries and replaced them with these horrible tasting chicken tenders which have too much breading and not enough chicken. While a bacon sundae might be interesting to try and cool to post a pic on Facebook of you eating it only true fat asses will be return customers of this thing.

BK has quickly become one of those places that is a last resort if there’s nothing else I can find for lunch.


June 24th, 2012
3:14 pm

I would but we do not have it up here in Canada.