During Burger King’s recent revamping of their menu, aside from blatantly copying McDonald’s menu, The King has given us the next big fast-food punch line.
He will see your Double Down, and raise you a bacon sundae.
As part of their special summer menu, BK has dropped the unoriginal yet oddly hyped bacon sundae (Unoriginal because Denny’s, as well as stoners everywhere, did it first.) As always happens when one of these attention-getting absurdities hits the menu, the media/blogger reaction has been loud, and has elicited more than one “why are Americans so fat” posts. Clocking in at 510 calories, 61 grams of sugar, and 18 grams of fat, I can’t say that I’m surprised the whole “rampant obesity” thing came up, though in the pantheon of bad-for-you fast-food all-stars, this wouldn’t even make the top ten.
But more than a few folks have been irritated by the bacon sundae, not because of the calorie count, but because it is such a blatant novelty marketing ploy that it is insulting. After the disproportionate amount of buzz that Taco Bell garnered themselves with their Doritos-shelled monstrosity, it only makes sense that everyone else will have to keep upping the ante to get attention. I mean, look at me…I’m writing about it, as did almost every major media outlet, so they must be on to something. Because, when something is this absurd, you don’t have much of a choice.
Sure, the bacon trend isn’t exactly new, but when was the last time a major chain of any sort was on top of the latest trends? No real surprise there. And there is no denying that bacon+sweet=awesome. Bacon/maple cake was served at my wedding. I get it, and I’m on board, in theory. But done poorly, and there is a high chance you will wind up with a cold, pale, gross flap of soggy bacon, and that ain’t right.
Have you tried the bacon sundae, or is this a novelty item that you will be happy to see come and go?
- By Jon Watson, Food & More blog