There’s a new doughnut in town. Revolution Doughnuts, a modest shop with its name handwritten on the door, recently opened in Decatur.
The owner, Maria Moore Riggs, originally sold baked goods at several of Atlanta’s outdoor markets under the name “Little Red Hen Bakery.” After building a customer base for her baked goods, Riggs decided to open Revolution Doughnuts. She says, “It’s hard to make a living” working at markets that are seasonal and weather dependent.
While she had a little money to invest in securing a brick-and-mortar location, Riggs says they needed more. There was enough to get the kitchen up and running, but she had to get creative to fund the front-of-the-house build out. She started a funding campaign on Kickstarter, a creative project funding website, and raised $12,371 seed money from 333 backers.
At markets, Riggs sold more than just doughnuts. There were scones, cookies, muffins and more. She noticed that the doughnuts always sold first and “everyone got a smile over them.” She had no fryer, so she made cake doughnuts. Later, she began experimenting with fried versions in small pots of oil.
Revolution uses organic flour, local dairy and natural flavor extracts. It sells both vegan and traditional doughnuts. Riggs promises that gluten-free options are coming. The shop’s offerings like the salted caramel and bacon, vegan cake and Nutella-stuffed versions sell out before closing time on most days. (Check Revolution’s Facebook page or Twitter feed before heading over.)
Riggs says her long range plans might include locations in other areas around town, possibly just small walk-ups to get a cup of coffee and a doughnut. In the meantime, she continues to sell her products at the farmers markets in Grant Park, East Atlanta Village and the Decatur Farmstand. At some point, Revolution Doughnuts may also begin to carry her other baked goods, like the pimento cheese scone, a most requested item.
7 a.m. – 4 p.m. Tuesdays-Fridays, 8 a.m. – 3 p.m. Saturdays-Sundays. 908 W. College Ave., Decatur. 678-927-9920. $.
In other news:
Sweet Dee’s Bakeshop celebrates grand opening tomorrow
Former Anthony’s Restaurant becomes event space
–by Jenny Turknett, Food and More blog