In a City Hall briefing yesterday, Bloomberg proposed a ban on sales of all sugary drinks — from sodas, to coffee beverages to juice cocktails with less than 70% real fruit juice — in any size larger than 16 ounces. This would apply to both cups and bottles.
In New York City, more than half of adults are obese or overweight. About a third of New Yorkers drink one or more sugary drinks a day.
The Coca-Cola Company released this statement in response:
“The people of New York City are much smarter than the New York City Health Department believes. We are transparent with our consumers. They can see exactly how many calories are in every beverage we serve. We have prominently placed calorie counts on the front of our bottles and cans and in New York City, restaurants already post the calorie content of all their offerings and portion sizes — including soft drinks.
New Yorkers expect and deserve better than this. They can make their own choices about the beverages they purchase. We hope New Yorkers loudly voice their disapproval about this arbitrary mandate.”
In our household, we’ve tried to raise our kids without a lot of sugary drinks around. In fact, we’ve pretty much gone off soda completely, though my wife can’t resist the occasional 12-pack of Diet Coke.
We spend a small fortune on bottles of sparkling water and keep pitchers of roasted barley tea (mugicha) in the fridge during the summer. Our youngest loves orange juice, but we encourage her to mix it with sparkling water.
But a ban? Wow…