Following on the heels of recent favorable reviews of its newest restaurant Alma Cocina, Fifth Group Restaurants has announced yet another new restaurant in the works. Lure, a seafood spot, will open this July in Midtown in the former Vickery’s Crescent Avenue Bar & Grill location.
Lure, which has been in the making for over three years, will serve “simple, high quality seafood dishes in a fun, uniquely designed atmosphere,” said Fifth Group partner Robby Kukler in a press release. David Bradley, Ecco’s current chef de cuisine, will head the kitchen, preparing coastal cuisines from around the world.
Lure’s menu will feature an extensive selection of oysters and offer dishes like house-smoked seafood samplers, grilled whole Georgia trout with pickled-ramp butter, and Acadian redfish fried in sourdough batter with malt-vinegar marinated cucumbers. The restaurant will open with dinner service with plans to add lunch service at a later date.
Vajra Stratigos, beverage director for Fifth Group Restaurants, will draw inspiration from the ocean to construct the beverage program for Lure, which will offer “unknown and off-the-beaten-path” wines. In the press release, Stratigos explained his selections, “Ocean wines should feel very natural, rather than display overt fruitiness… For me, seafood wants acidity, minerality and salinity in a wine partner – all things that accent what is inherent to the ocean itself.”
The ocean will also inspire the interior design, for which Bill Peace of Peace Design and ai3 are responsible. You can expect a cool color palette paired with weathered wood and steel accents.
Lure will join South City Kitchen, Ecco, La Tavola Trattoria, The Original El Taco and the new Alma Cocina in the Fifth Group Restaurants family.
1106 Crescent Ave. N.E., Atlanta.
In other news:
Taste of the Nation at the Georgia Aquarium
Share Our Strength, a national nonprofit working to end childhood hunger, will host its 24th annual Taste of the Nation event on Apr. 12. “Top Chef Masters” season three winner Floyd Cardoz will serve as the event’s honorary chef. During the evening, guests will sample wines and food prepared by local restaurants including Aria, Canoe, Kyma, 4th & Swift, Local Three Kitchen & Bar and more. Tickets may be purchased online. 6:30 p.m. (VIP)/ 7:30 p.m. (general admission), Apr. 12. $350 (VIP)/$250 (general admission).
–by Jenny Turknett, Food and More blog