After almost 42-years in business, the Chick-fil-A at South DeKalb Mall closes this week. This location opened just three years after the first mall store opened at Greenbriar Mall in 1967. At that time, enclosed malls were growing in popularity. In fact, Greenbriar was only Atlanta’s third such shopping facility.
Brenda Morrow, a spokesperson for Chick-fil-A, says, “We had a great run at South DeKalb Mall.” She cites “declining sales over the years” as the reason for the closure. When a location underperforms, “for financial reasons, it is difficult to run a store in the caliber which we run the stores.”
While no other closings are planned, Morrow notes that changes in retail construction have impacted Chick-fil-A’s store placement strategy. Fewer enclosed malls are being built, resulting in fewer Chick-fil-A mall openings. This year, 75 new freestanding locations are planned, while only two mall locations are in the works.
–by Jenny Turknett, Food and More blog