We all know chef Hugh Acheson from his restaurants in Athens and Empire State South here in Atlanta. We’ve seen him compete on Top Chef Masters and as a judge on this season’s Top Chef.
And, of course, we all know his unibrow. In fact, anytime we post on this blog about Acheson, readers remark about his unibrow.
Acheson seems to take it all in stride. He punctuates his Twitter posts and signs his cookbooks now with his signature smiley face. |:)
That unibrow will now be put to the test. Can it raise $100,000 for charity? We’ll find out. Wholesome Wave, which works to make locally grown produce more accessible and affordable to under-served communities, is hosting “Hugh’s $100,000 Eyebrow Challenge.”
Bravo TV’s website describes how it came to be:
It all began with a tweet. Well, several tweets. Tweets from Top Chef fans to judge, Hugh Acheson, lovingly referred to as “The Hughnibrow,” about… his unibrow, or “monobrow” as he calls it. It doesn’t bothers him, but apparently it bothers others. So, he issued a challenge: raise $100K for his charity, Wholesome Wave, the same charity for which he competed on Top Chef Masters and he’ll get rid of it.
If Wholesome Wave receives $100,000 in individual donations, Hugh’s unibrow will be plucked live on Bravo TV’s Watch What Happens Live on March 1st.
If you donate, you’ll have to enter the code “Eyebrow” for it to be added to the challenge total.
–by Jenny Turknett, Food and More blog