I’m just not sure what to think of this one.
It was announced this week that Wendy’s is re-launching in Japan, with plans to open over 100 restaurants within the next five years, and to eventually expand to up to 700 stores. But this isn’t your American neighborhood Wendy’s.
No, in addition to unique menu items like the Avocado Wasabi hamburger and Truffle and Porcini Grilled Chicken sandwich, Wendy’s Japan will also sling a sixteen dollar foie gras hamburger.
Yes, foie gras. At Wendy’s.
While the foodie in me wants to applaud a fast food restaurant for going outside of the box and incorporating higher end ingredients into their menu, the idea of any institution that mass-produces food adding foie gras to their menu gives me pause.
Before you jump to conclusions, I’m not against foie gras. I love it. But I am against the irresponsible production of foie gras, and if demand for it gets such a global jump start it is almost inevitable that corners will be cut to meet it at a price point that can be sustained by a fast-food restaurant. Despite my strong opinions on that delicious meat butter, even I am hesitant to condone this. As a proponent of smaller scale, responsible foie gras production, even mentioning the word “fast food” in the same sentence makes me worry that the standards of production are only going to backslide. Not to mention, it probably won’t taste as good.
Cheap foie gras is like cheap sushi – no thanks.
What about you? Do you think that this is an example of an innovation, or does mass-produced foie give you the willies too?
- By Jon Watson, Food & More blog