Associated Press is reporting today that Chick-fil-A is trying to prevent a Vermont folk artist and clothing producer, Bo Muller-Moore, from using the phrase “eat more kale” on a line of t-shirts he sells online. The article states:
“In a letter, a lawyer for Chick-fil-A said Muller-Moore’s effort to expand the use of his “eat more kale” message” is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.” “
The article goes on to say that the Atlanta-based fast-food giant listed 30 instances in which it compelled others to stop using the “eat more …” construct in slogans and phrases.
Muller-Moore plans to fight. He told the AP, “Our plan is to not back down. This feels like David versus Goliath. I know what it’s like to protect what’s yours in business.”