City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
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Proverb from Atlanta resident Will Spiers selected in Domino’s Pizza contest

(image used with permission)

(image used with permission)

Domino’s Pizza recently ran a contest in search of “proverbs” related to its pizza product line. Around 8,000 entries were received and only eight submissions were chosen. Local resident Will Spiers was one of the selected whose proverb “The darkest hour is before the doorbell rings” will feature on Domino’s pizza boxes across nearly 5,000 stores nationwide.

Spiers received a personalized pizza box with his proverb printed on it, a $50 Domino’s Pizza gift card, and a congratulatory letter from Russell Weiner, Domino’s Pizza chief marketing officer.

Spiers is originally from Chicago and has two children and two grandchildren.

Here is the press release:

ATLANTA, Ga., May 9, 2011 – Domino’s Pizza, the recognized world leader in pizza delivery, is giving Atlanta resident Will Spiers more than 15 minutes of fame. Beginning in May, Domino’s will deliver pizzas across America inside boxes featuring eight winning customer-submitted “pizza proverbs” – and one of which includes the artistic submission of Spiers himself.

Domino’s chose Spiers’ clever contribution out of nearly 8,000 customer entries at, based on its originality and creativity. Nearly 5,000 Domino’s stores across America will deliver pizza boxes immortalizing Spiers’ full name, hometown of Atlanta, and his pizza-inspired proverb, “The darkest hour is before the doorbell rings.”

“It was a nice surprise to see that I had won, because I never win anything,” said Spiers, who has lived in Atlanta since 1997 and currently works in communication for the CDC. “I saw that there were thousands of entries, so I wasn’t completely confident I would win – I just had fun with it!”

“We’re thrilled to see our great city represented on Domino’s boxes here and across the country, and are proud that someone as creative as Will hails from Atlanta,” said Mike Orcutt, Atlanta Domino’s Pizza franchisee. “Food and the arts are king in Atlanta, and it’s exciting that out of all the Domino’s customers in America, one of our own rose to the top in this competition.”

Spiers is a designer/copywriter by trade, holding a degree in journalism from Northern Illinois University. His interest in writing and journalism was inspired by an ornery English teacher in high school. After finding the Domino’s Pizza Proverb contest online, Spiers spent two nights brainstorming the perfect pizza proverb.

“I’ve told a few people about winning, and they’re all pretty impressed,” Spiers continued. “I’ve been eating Domino’s for the last 30 years, so having a Domino’s box with my name and creation on it means a lot to me. That’s the trophy!”

- by Gene Lee, Food and More blog

3 comments Add your comment


May 23rd, 2011
11:30 am

$50 giftcard? that’ll buy him what, like 5 pizzas? That’s pretty cheesy, Domino’s. And not in a good way.


May 23rd, 2011
1:46 pm

Really, how about hiring your own PR firm Domino’s. What would that have cost you! More than $400. I’d pass on that 15 minutes.


May 23rd, 2011
7:10 pm

I have to agree… Domino’s could have been a bit more Biblical… Give him a $50 gift card but stipulate that his pizzas only cost 50 cents… I’m sure that’s in the Bible somewhere…