I love the taste of cayenne in the morning.
As some of you may remember, Chick-fil-A rolled out their long awaited chicken sandwich earlier this year. Regardless of what you thought of the sandwich, there is no denying that the marketing campaign- including online reservations for a free sandwich the week before the release – got people talking.
Among the most common reactions that I heard – right after that person told me how they thought it compared to Wendy’s – was to express confusion/frustration over the whereabouts of the spicy nuggets and/or biscuit. Of course, why would Cathy and Co. just have one new product release when they could have three? As John K. reported during his visit to the company headquarters, the popular chicken biscuit was already on deck for the next spicy makeover.
Well, phase II is about to begin.
Starting Dec 27th, customers can log onto their website and make a reservation at their local Chick-fil-A to pick up a complimentary spicy chicken biscuit between Jan. 3rd-7th. And starting Jan. 10th, they will let you come in and buy one.
Given that fast food breakfast is one of my many vices, I’m sure that I’ll make a reservation and try it out. However, having had the sandwich, I can’t help but wonder if the spicy breading might be a little intense at 7 A.M. for most people. It’ll probably be right up my alley – most of my chicken biscuits get a healthy dose of Texas Pete’s or sriracha anyway – but I could see the cayenne based seasoning turning some consumers off first thing in the morning.
What do you think? Will you line up for a little capsaicin with your coffee?
- By Jon Watson, Food & More Blog
- Jon Watson writes about Popular Eats for the AJC Dining Team. He also publishes his own blog, Live To Feast