“You should open a bakery.” “You should go on Ultimate Recipe Showdown.” How many of us hear words of encouragement like this from friends and family? How many of us actually follow through with such plans?
Thankfully, partners Keith Schroeder and Hunter Thornton listened to those who encouraged them to start a business producing artisan ice cream. Schroeder, who hatched the idea about ten years ago, later entered an MBA degree program at Kennesaw State University and found the support needed to make his dream a reality.
Schroeder used his time at Kennesaw State to further develop his business plan. Pairing up with classmate Hunter Thornton, he entered in a number of graduate level business competitions with this plan. Having won several of these, including the New Ventures World Competition at the University of Nebraska, the team had a little seed money and enough legitimacy to get investors on board. Schroeder offers encouragement to small