When Davio’s Northern Italian Steakhouse — reviewed in this week’s Go Guide — sent out its press materials, no one could help but notice the registered trademark next to one of the menu items — the Philly Cheese Steak Spring Rolls. It didn’t take too long for folks in the local restaurant and food writing communities to start wagging their tongues.
“What is that about?” we all wondered with a snicker.
Well, it’s this: A chef at the Philadelphia branch of Davio’s developed the recipe, and they were a great enough success that owner Steve DiFillippo decided to package them. There are now four varieties of spring rolls on the menu, with trademarks on two. Locally, the spring rolls are available at Costco, as the waiters are instructed to tell customers who ask.
For the first several weeks Davio’s actually displayed the boxes in the entrance foyer, which definitely seemed to be an incongruent display of marketing in a very expensive restaurant. But they have since removed them.