Chick-fil-A hot wrap, anyone?
Hot wrap with sweet potato fries
After sampling the new Spicy Chicken sandwich at Chick-fil-A headquarters yesterday, the company’s vice president of brand development, Woody Faulk, escorted me and a colleague from the newspaper to a conference room, where he presented a dozen new products currently in research and development. Some are further along than others, so the chances of seeing these products — even in a test-market situation — are variable.
For instance, the company currently serves three varieties of “cool wrap” made with cold chicken strips and garnishes. But one day we may see this hot wrap filled with fresh chicken strips, lettuce, tomato and cheese. On the side: some very tasty shoestring sweet potato fries. Yet this product isn’t as far along in the testing and development as some others, so we’ll have to wait.
But here are some items that customers may see sooner than later:
- Flavored iced teas and lemonade: On the right is a snapshot of peach tea: a mixture of the house lemonade (made with only lemons, sugar and water), iced tea and peach puree. I found it tasty if very sweet. The is also developing a strawberry-pomegranate lemonade.
- Chocolate chunk-granola cookies: They come in a bag, three to the order, warm and soft.
- Spicy breakfast biscuit: The new spicy chicken, in breakfast form.
- Spicy nuggets: As Faulk said, “Imagine having them with your favorite adult beverage.” I’m already imagining the spicy nugget/White Russian evenings ahead. Bring it!
Some other items are not as far along, but on the horizon:
- New milkshake flavors: They include key lime pie and banana pudding. I thought the banana pudding could be a serious guilty pleasure. Also, I have to admit I’ve never had a Chick-fil-a milkshake, but these were seriously good.
- Yogurt parfaits: Vanilla yogurt garnished with granola and strawberry or chocolate cookie crumbs and strawberry. As someone who eats a lot of yogurt parfaits, I’m not sure I’d ever order one of these, which are made with sweetened yogurt. The pleasure to me is in the contrast of sweet and sour.
- Smoothies: One flavor under consideration is blueberry pineapple. The smoothies will be made with yogurt and frozen fruit.
What do you think? Would you order any of these items at Chick-fil-a?