accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Chick-fil-A hot wrap, anyone?

Hot wrap with sweet potato fries

Hot wrap with sweet potato fries

After sampling the new Spicy Chicken sandwich at Chick-fil-A headquarters yesterday, the company’s vice president of brand development, Woody Faulk, escorted me and a colleague from the newspaper to a conference room, where he presented a dozen new products currently in research and development. Some are further along than others, so the chances of seeing these products — even in a test-market situation — are variable.

For instance, the company currently serves three varieties of “cool wrap” made with cold chicken strips and garnishes. But one day we may see this hot wrap filled with fresh chicken strips, lettuce, tomato and cheese. On the side: some very tasty shoestring sweet potato fries. Yet this product isn’t as far along in the testing and development as some others, so we’ll have to wait.

photo 4But here are some items that customers may see sooner than later:

  • Flavored iced teas and lemonade: On the right is a snapshot of peach tea: a mixture of the house lemonade (made with only lemons, sugar and water), iced tea and peach puree. I found it tasty if very sweet. The is also developing a strawberry-pomegranate lemonade.
  • Chocolate chunk-granola cookies: They come in a bag, three to the order, warm and soft.
  • Spicy breakfast biscuit: The new spicy chicken, in breakfast form.
  • Spicy nuggets: As Faulk said, “Imagine having them with your favorite adult beverage.” I’m already imagining the spicy nugget/White Russian evenings ahead. Bring it!

Some other items are not as far along, but on the horizon:

  • New milkshake flavors: They include key lime pie and banana pudding. I thought the banana pudding could be a serious guilty pleasure. Also, I have to admit I’ve never had a Chick-fil-a milkshake, but these were seriously good.
  • Yogurt parfaits: Vanilla yogurt garnished with granola and strawberry or chocolate cookie crumbs and strawberry. As someone who eats a lot of yogurt parfaits, I’m not sure I’d ever order one of these, which are made with sweetened yogurt. The pleasure to me is in the contrast of sweet and sour.
  • Smoothies: One flavor under consideration is blueberry pineapple. The smoothies will be made with yogurt and frozen fruit.

What do you think? Would you order any of these items at Chick-fil-a?

47 comments Add your comment

Chicken lover

May 27th, 2010
2:48 pm

I thought they already had the yogurt parfaits? I ordered the granola and strawberry one…maybe it was a limited time only deal.

kel

May 27th, 2010
3:07 pm

I want the hot wrap, and sweet potato fries!! I have always HATED that the wraps are cold. And, mmm, sweet potato fries.. you just gave me a craving.

The rest, whatever, I don’t really care about sweets. but I did have their peach milkshake recently, and it was fabulous.

I hate fast food, but I <3 Chick-fil-a

reservoirDAWG

May 27th, 2010
3:50 pm

I would try all of these. Although, as someone posted on your earlier story, CFA’s biscuits need some serious upgrading.

Lisa

May 27th, 2010
4:18 pm

all of it sounded interesting except the yogurt thingie. I don’t like sweetened yogurt in my parfaits either.

Rodney

May 27th, 2010
5:26 pm

I’m down with all of it except the flavored iced tea. I’m a purist. I want my grits plain (MAYBE just a bit of butter) and my tea unflavored.

Sweet, yes! Flavored, no.

As I’ve said, CFA is my one fast food splurge and frankly, I might actually upgrade them from splurge to “frequent hit” once the sweet tater fries are available.

elvis

May 27th, 2010
8:50 pm

somebody bring me a spicy wrap

Maretta

May 27th, 2010
9:50 pm

No, I won’t order any of those because I don’t go to fast food restaurants. I love myself.

BobDog

May 28th, 2010
8:28 am

Sweet potato fries? Awesome! They are much healthier than regular potatos and good.

I’m not too crazy about the wraps they currently offer. They aren’t in the same league with their sandwiches. I would love to see a hot wrap.

Fay Woo

May 28th, 2010
8:35 am

I LOVE Chick-Fil-A already, but, this will keep me and my family going back even more! The hot wraps sound great and I CANNOT WAIT for sweet potatoe fries! Chick-Fil-A is WAY COOL!!

1164mgc

May 28th, 2010
10:26 am

The sweet potato fries sound good to me. All of the others sound pretty tame and uninspired. It wouldn’t make me want to go to Chik-fil-a for any of those things. Even though I don’t eat their chicken, I do go occasionally for their side salad, which is so much better than at other fast food restaurants!

AJ

May 28th, 2010
10:54 am

At least one person loves you Maretta

Theresa Walsh Giarrusso

May 28th, 2010
11:47 am

John — I am a huge fan of Chick-Fil-A and would love to try them all — except maybe the spicy chicken. Excited about the sweet potato fries and the smoothies (milk shakes have way too much fat in them) and the flavored teas.

American Mother

May 28th, 2010
12:14 pm

I love chick-fil-a, but whoever said their biscuits need an upgrade, is ON THE MONEY. The biscuits are doughy – I eat the chicken and toss the biscuit. As for Peach IcedTea – Shane’s BBQ Shack has it down, not too sweet, just right.

Atticus Joad

May 28th, 2010
12:19 pm

Definitely the worst biscuits in the fast food world. The peach shake I tried was disgusting. Taste dlike banana, even the rubbery bits of imitation peach.

Faye R

May 28th, 2010
12:42 pm

Sweet potato fries for me …Yummy!

Jpurwill

May 28th, 2010
12:45 pm

I want the key lime pie milkshake!!! that sounds sooooo good.

HG3

May 28th, 2010
1:04 pm

CFA definitely needs to take a biscuit-makin’ lesson from Hardees. Those at CFA are very dry! Take-out-and-eat-the-sausage/chicken and pitch-the-biscuit dry…

Michael

May 28th, 2010
1:11 pm

Chick Fil A Colony Square already has the yogurt parfaits!

Ben

May 28th, 2010
1:15 pm

The biscuit is a problem. Too oily, kinda flat, and only good hot. Once cold, the butter congeals and it’s a blob. The little round tater tot things they sell as hash browns are ridiculous. Reminds me of being 8 and getting those in my school lunch.

The cool wraps… how many times have you taken a bite of one and only later realized you took a bite of the paper wrapper with it and didn’t even notice? I did this twice. The flour wrap is just so dull, it’s the same as the paper. I won’t make that mistake again because I won’t order the things again. They -like basically ALL the CFA food-are also too salty.

Ironically, CFA does a good hamburger but you can only get it from the Dwarf Houses and CFA won’t promote it. This is a shame but that’s marketing for you.

I am hopeful on the spicy chicken. They have really needed one badly for years and many of the competitors do a pretty bad spicy. CFA could use spice to be different. Much of the CFA food is kinda dull and flat and boring and like chicken. There is no signature dish there. The sinature dish is a chichen on some bread. Wow. Oh the pickle. Yeah, it sogs up the bread and turns the chicken green.

The exceptions are the lemonade which is absolutely perfect. Best lemonade ever, anywhere this side of a stand on the side of the road. Genius. Water, lemons, sugar. So simple and so good. Even the diet version is done perfectly. I hope they simply expand upon it rather than change it.

They also do very good tea so the peach tea is interesting.

They do some of the best milkshakes around so that will be worth watching as well.

I would like to see chicken wings myself. Several flavors, bone-in or out. Sure everyobody else is doing wings but so what? CFA is known for chicken and can a chunk of that market. Hint: be bold and do a very ultra super spicy one just to prove CFA isn’t timid. I’d buy it.

JRHD

May 28th, 2010
1:17 pm

If CFA offers sweet potato fries I AM ALL IN!!! I would never eat at another fast food restaurant again! Two crucial pickles AND sweet potato fries…HEAVEN pure and simple.

Hapeville Jon

May 28th, 2010
1:32 pm

Chik-fil-a is great already, it will be tough to beat an already delicious product. I can’t wait to try the spicy chicken sandwich, but it will never replace the original staright up. no sauces, just the two pickles. heaven on earth.

the c-biscuits are hit & miss, with dry or doughy biscuits. They are still the best c-biscuit out there. It really depends on where you get it, also. Sharpsburg has the bomb c-biscuits. Hapeville has the original sandwich on lockdown. Hopefully the Hot Brown will spread out to the fast food chains. I love that more than anything.

Christi

May 28th, 2010
1:43 pm

All mall and freestanding Chick-fil-A stores already have the yogurt parfait. That is a permanent menu addition.

Atticus — check the ingredient list on chick-fil-a.com. The peach milkshakes contain real peaches, no imitation fruit.

For those who don’t like the biscuits, you can order only the chicken and skip the biscuit in the morning.

DC

May 28th, 2010
1:50 pm

The current strawberry milkshake is sooooo good!!!

Marie

May 28th, 2010
2:14 pm

CFA is one of the few fast food restaurants I actually eat at because they maintian a solid reputation of fulfilling your order with HOT food that consistently tastes good. McDonalds and others — mmm not so much. I think all of their ideas in the making are definitely interesting and would be something I would try. It appears they are attempting to expand their healthy fare items and that’s always a good thing.

Ben, I agree with you that flavored wings (boned or boneless) would be a great idea. I’m pretty down with anything CFA does because they have believe in excellence.

Swingblade Carl

May 28th, 2010
2:23 pm

Get me some of dem sweet tater fries. Mmmmmhhhuh.

Nonia

May 28th, 2010
2:44 pm

I have had the Peach Milkshake and it was very very good, eventhough I found out a few hours later just how lactose intolerant I am-SO maybe Chic-Fi-La can market the milkshakes as a dietary aid with all of the bathroom breaks lactose intolerant folks will get! LOL
I have been waiting for a local fastfood facility to start offering the sweet potatoe fries-this will be a hit out of the ballpark, I love those things and they are semi-healthy for you as well.

Elliot Garcia

May 28th, 2010
2:44 pm

Tell them so start adding some chicken to the wraps they already sell ! or pretty soon they are going to have to change the name to lettuce wraps….for $4 I want to see some chicken

Marietta Mike

May 28th, 2010
3:24 pm

I order the yogurt parfait all the time. I freaking love it. As someone who is not all that crazy about regular yogurt I find the sweetened yogurt amazing. I have been recommending it to all my friends. Its definitely a menu item already.

E.J.

May 28th, 2010
3:36 pm

When I was 6 (now 61), living in Forest Park, my family took us to our first and very rare restaurant experience at The Dwarf House. The 7 dwarfs mechanical scene was as good as Disneyland to us (we didn’t even have TV). I remember Truett Cathy going around pouring coffee from table to table and talking amiably to the patrons. I wondered if he knew us when he came to our table; I didn’t understand the situation. But I was amazed by the chicken! I asked my mother how come she didn’t make chicken like that. My innocent comment was not well received. Mrs. Cathy invented it and never gets enough credit. I never, ever forgot that chicken.

I spent my adult life trying to find chicken that good. Hickory House was as close as I could get, but just not satisfactory. I had seen Chick-fil-A places for years but never went, not knowing its origin. Then I read about the connection and shot over to the nearest one. My long lost treasure was found! I had wasted all those years. Now I can’t wait for the sweet potatoe fries!

oldtimer

May 28th, 2010
3:49 pm

Love CFA..good quality and dependable. Left Atlanta a few years ago and really miss having one close. Chocolate milkshakes are the best. Some of the new food sounds great.

[...] This post was mentioned on Twitter by Bobby Dupree, emily. emily said: Chick-fil-a hot wrap, anyone?: Atlanta Journal Constitution (blog)Smoothies: One flavor under consideration is blu… http://bit.ly/arWmnr [...]

Ann

June 2nd, 2010
2:28 pm

Will try anything CFA offers! Love the peach milkshake!!!

MrHughes

June 4th, 2010
11:28 am

So, I tried the spicy chicken sandwich Wednesday and yesterday. On Wednesday I ate it plain. Yesterday I added the pepperjack cheese and dipped it in ranch dressing. I have to say that the sandwhich is better with the cheese and dressing. It’s a great mix of sweet and spicy flavors.

For desert I had a parfait w/ chocolate cookie crumbs. I was expecting real chocolate chip cookies and this more more like crushed up oreos. Anyway, I enjoyed it as a healthier alternative to a milk shake. I’m excited about everything on the menu.

dee

June 4th, 2010
7:38 pm

I will try them all, except the tea, unless they give me a sample 1st. And the hot wrap..not sure about that one. The sweet potato fries sound good. They will have to be to beat my husbands! The smoothie sounds fantastic! I have heard their milshakes rock! But the peach one sounds not so good to me!

TL

June 18th, 2010
3:08 pm

I have had the cookies. They are good but I wish there were chewier instead of hard. Sweet potato fries sound so good!!

Ron Tucker

July 9th, 2010
12:38 pm

I am SOOOOOOOOOOOO hungry!!!!!!!!!

Monica Ricci

July 17th, 2010
3:19 pm

I would totally eat a HOT wrap. I’m not a fan of the cool wraps though. But just on principle, I LOVE CHICK-FIL-A!!

Seve

August 16th, 2010
1:32 pm

Bring back the Chick-N-Que!!!!!!!!!! CFA is the best!

PacTrip

August 16th, 2010
1:38 pm

How about a vegetarian selection? I would order the sweet potato fries if they were baked or fried in vegetable oil.

retiree

August 16th, 2010
1:46 pm

I have eaten at the Dwarf House since the early 60’s when they depended on the airport workers for the bulk of their business.
The spicy chicken sounds like the original recipe before they toned it down several years ago. It was the very best and about the only place you could get one. The sandwich, hot browns, breakfast, ice dream, fried pies, and hamburger plates are what made them great.

Don’t get too far from the original stuff, guys.

I hope that they don’t get away from what made them great by adding so much other stuff that they become just another fast food place.

Chic Fi Lay

JM

August 16th, 2010
2:03 pm

I find it odd that Mr. Faulk would be referring to enjoying spicy nuggets with an “adult beverage”. I thought this was a Christian company. I wonder what Mr. Cathy would have to say about his comment.

momma bell

August 16th, 2010
2:07 pm

I’m ready for the spicy chicken biscuit and the sweet potatoe fries!

Kar

August 16th, 2010
2:11 pm

Are they insane? Play with some trendy sweet potato fries but for the love of those cows, Don’t TOUCH those waffle fries!

Jax_Uga

August 16th, 2010
3:00 pm

The Spicy chx biscuit is already being tested in Jacksonville, FL. It’s good, but what isn’t from Chick-fil-A!?!

Roekest

August 16th, 2010
3:02 pm

Waffle Fries aren’t that great. Good, not great. I say bring on the Sweat Potato fries. For a company born and based in the South, this item should be a no-brainer.

Blondie

August 16th, 2010
3:35 pm

I’d love to see them take the step that no one else is – using non-fat Greek Yogurt in their parfaits and smoothies. Good for you and far less sugar and calories. It lets the fruit be sweet on its own.

I’d also like to see them make a “grilled chicken” biscuit for those of us who don’t want to be *so* bad in the morning.

Joshua Bing

August 24th, 2010
10:57 am

i work at chick-fil-a..i love the ceasar wraps..but i dont want them hot!. that would be nasty..i believe we have the best milkshakes around….although we are known for our sweet tea..i dont think i would like my sweet tea to be flavored…i hate the breakfast…but i a, in love with the chicken minis…omg they are so freaking good..but everything else is on point…and our chargrilled sandwichwes are the best..