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Wow, wow, wow: 10 million Double Downs served

double4Guess what, my bunless brethren? KFC is reporting that nearly 10 million Double Downs — that “Why mess with bread?” fried chicken sandwich — have been sold and that this, um, sandwich, will remain on the menu past its limited time availability.

Here’s part of the press release, lightly edited (i.e., their words, not mine):

KFC DOUBLE DOWN FANS, REJOICE: YOUR FAVORITE BUNLESS CHICKEN SANDWICH IS STAYING ON THE MENU

Originally Slated as a “Limited Time Only” Offer, Double Down Approaches 10 Million Sales Level

LOUISVILLE, Ky., May 19, 2010 – America has spoken and the Colonel listened. The wildly popular KFC Double Down™ is going to remain on the KFC menu past May 23, when the “Limited Time Only” promotion for KFC’s first-ever bunless chicken sandwich was scheduled to end.

While the launch of the unique Double Down created unprecedented buzz for the brand, it also received a warm reception from KFC customers. Later this month, KFC will sell its 10 millionth Double Down. As a result of this continuing demand, Double Down fans will be able to keep enjoying the sandwich for an extended time period at participating KFC locations.

“We’ve really never seen anything like it,” said Javier Benito, executive vice president of marketing and food innovation for KFC.. “From real-time Twitter reviews and YouTube videos of people eating the sandwich to Facebook fan pages and Flickr photo albums, the Double Down has become a social media sensation.”

I bought one to take a look at it for this blog but chose not to eat it. Figured a picture was worth a thousand urps…

20 comments Add your comment

Tyler Pike

May 19th, 2010
2:41 pm

Tyler Pike

May 19th, 2010
2:46 pm

Anyway…Dad and I are coming up with a similar sandwich to compete with KFC’s Double Down around our household. A heaping pile of Daddy’s BBQ basted in his signature vinegar sauce, with 2 huge dill pickle slices for the bun. We’re going to call it “The Squeeling Oinker” after Daddy’s new feisty girlfriend.

Reds

May 19th, 2010
4:13 pm

Truth be told… I tried it. In fact, my boyfriend and I got 2. 1 grilled and 1 fried. I got 2 bites into the fried one before i had to put it down. The salt was overwhelming. Salty chicken with salty bacon with a REALLY salty sauce. The grilled wasnt much better. All in all, i give it a rating of “meh”, and wont get it again. And I like original recipe chicken. >.<

Matt

May 19th, 2010
4:43 pm

Further evidence that we are a nation of FAT pigs.

LindaK

May 19th, 2010
7:10 pm

10 million served doesn’t mean 10 million eaten (although I’m sure many many were).

Brotha from Another Mutha

May 19th, 2010
9:26 pm

I did not know there were 10 million white trailer trash people that patronize KFC!

jonnymack

May 20th, 2010
9:18 am

Is this what Jamie Oliver had in mind for a “Food Revolution”?

F-105 Thunderchief

May 20th, 2010
10:45 am

Who did eat it?

Puerquito

May 20th, 2010
12:12 pm

@ F-105 Thunderchief: your mom.

Donny

May 20th, 2010
12:13 pm

I don’t know about anybody else but I’m really hoping to get a chance to try Tyler’s daddy’s “Squealing Oinker”. Anybody know where his restaurant is?

[...] Slashfood.com reports that KFC has sold 10 million of its now-infamous Double Down sandwich and plans to extend its run past its initial May 23 end date. The rest of the blogosphere responds with dismay. [...]

GT tom

May 20th, 2010
4:42 pm

Why do you insist on writing about food when you’re too much of a pansy to actually eat it? Quit your job you loser

joebatch

May 21st, 2010
8:03 am

you said it all matt!!!!!!!!!!!!!!!!

Ken

May 21st, 2010
8:25 am

I have to agree with GT Tom. Man up boy! If you’re into tofu turkeys, $3 mineral water and other things that real mean don’t eat, then you probably shouldn’t be telling the big dogs what we should be woofin. Go write about Elton John, the green movements, or something else equally pansy from your poetry-reading coffee house table you pinko commie. The rest of us real men will be eating fat and salt and lots of it, because those are the two most important vitamins in our RDA. Dirty Harry would eat this sandwich, as would Blackbeard, Eric the Red, and the Raiders defensive line from the Lyle Alzado/Howie Long era. That should be good enough for any real man. I’m going to buy a dozen today and eat them all on my date with your girlfriend tonight Kessler. The only sad thing about this incredible culinary feat of genious is that it wasn’t promoted by Jack in the Box.

Joel six pack

May 21st, 2010
8:27 am

KFC knows no matter how hard we try, Americans just can’t get enough sodium, fat and calories. I’m sure it’s an especially happy day for Paul Dean.

Foodgeek

May 21st, 2010
9:46 am

All 10 million of these sandwiches were actually eaten by Chuck Norris.

CW

May 21st, 2010
11:39 am

It’s not 10 million people who bought them. It’s 50,000 fat arses who have eaten 200 of them

Jackson Brown

May 21st, 2010
12:37 pm

KFC shouldn’t be that surprised that this is popular. It’s basically a poor man’s chicken cordon bleu.

John Kessler

May 21st, 2010
12:59 pm

Mmmm…..tofu turkey…….

Hungry Gringo

May 24th, 2010
4:43 pm

The Free Market prevails yet again.