Guess what, my bunless brethren? KFC is reporting that nearly 10 million Double Downs — that “Why mess with bread?” fried chicken sandwich — have been sold and that this, um, sandwich, will remain on the menu past its limited time availability.
Here’s part of the press release, lightly edited (i.e., their words, not mine):
KFC DOUBLE DOWN FANS, REJOICE: YOUR FAVORITE BUNLESS CHICKEN SANDWICH IS STAYING ON THE MENU
Originally Slated as a “Limited Time Only” Offer, Double Down Approaches 10 Million Sales Level
LOUISVILLE, Ky., May 19, 2010 – America has spoken and the Colonel listened. The wildly popular KFC Double Down™ is going to remain on the KFC menu past May 23, when the “Limited Time Only” promotion for KFC’s first-ever bunless chicken sandwich was scheduled to end.
While the launch of the unique Double Down created unprecedented buzz for the brand, it also received a warm reception from KFC customers. Later this month, KFC will sell its 10 millionth Double Down. As a result of this continuing demand, Double Down fans will be able to keep enjoying the sandwich for an extended time period at participating KFC locations.
“We’ve really never seen anything like it,” said Javier Benito, executive vice president of marketing and food innovation for KFC.. “From real-time Twitter reviews and YouTube videos of people eating the sandwich to Facebook fan pages and Flickr photo albums, the Double Down has become a social media sensation.”
I bought one to take a look at it for this blog but chose not to eat it. Figured a picture was worth a thousand urps…