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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

“Jamie Oliver’s Food Revolution” can be hard to digest

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“Jamie Oliver’s Food Revolution,” which airs Fridays on ABC, is the oddest of mash-ups — part celebrity-chef hagiography, part reality TV straining with hackneyed tension, part underreported documentary, and 100 percent agitprop.

It also makes you gape, cry and consider the ugliness and horrors of our broken food supply system.

Repeating the work he has done with the British school lunch system, Oliver has chosen to film his six-week series in the town of Huntington, W.Va., a city that the Centers for Disease Control and Prevention has singled out as one of the most obese in the nation.

Oliver blows into town dressed like a giant, tragically hair-moussed pea and talking of “revolution.” Children giggle, adults take umbrage.

Oliver’s mission, after two episodes, appears to be threefold. The first, most dramatically rich, involves his attempts to remake the school breakfast and lunch programs at Central City Elementary School. Here we get pure reality TV boilerplate: the challenges, the time restraints, the will-they-or-won’t-they-eat-it tension. A nemesis? Of course! School cook Alice Gue — a woman who could scare the cigarette out of the Simpsons’ lunch lady’s mouth — pits her dessicated “Potato Pearls” against Oliver’s peeler.

At the school Oliver indulges in TV-ready stunts, such as dumping a mountain of animal fat on the school lawn and telling the kiddies that they consumed that last year. He also takes a basket of fresh veggies to a classroom, and the kids can’t identify one — not even the potato.

His second goal is to establish a cooking center in town, where he can teach kids and adults to prepare fresh food. Here, Oliver performs a stunt that grossed out British kids. He purees a chicken carcass, bones and all, to show a group of wide-eyed children how nuggets are made. To his surprise, these American kids are all too happy to eat the pureed, meal-thickened chicken nastiness once they are cut into cute nuggets and fried.

For his third goal, Oliver tries to remake the cooking habits of the morbidly obese Edwards family. Not surprisingly, these people eat mostly fried food and pizza — a fact made manifest when Oliver piles a week’s worth of unhealthy meals in a revolting pile on the kitchen table. Not content to stop there, he brings the whole family to the hospital, where 12-year-old son Justin (who easily tops 300 pounds) is diagnosed as pre-diabetic. Justin — a sweet, smart kid — admits he is bullied constantly at school. He also appreciates Oliver’s fresh, flavorful food and shows a flair for cooking. Here’s where Oliver’s heart melts, and so does yours.

75 comments Add your comment

Grammi

April 3rd, 2010
5:58 pm

Mr. Obvious needs to seriously move on.

Lori

April 3rd, 2010
7:29 pm

I think this man is a hero to use this show to bring a very dangerous problem into the spotlight. Our schools are feeding kids garbage. Can any sane woman look at a serving of french fries and then at brown rice with vegetables and say the french fries are more nutritious? It’s cheaper to feed a kid fries than fresh veggies and rice? Of course not, but the USDA creates confusing guidelines for a reason. It is driven by economics and not nutrition. Proper nourishment should be first and foremost in our schools. Sad to say it is not.

Brandon

April 3rd, 2010
11:33 pm

This is important stuff. I happen to think what Jamie Oliver is doing will save lives, plain and simple. Yes, he is from the UK. No, he is not from America, as some have so brilliantly pointed out. Thank you, we wouldn’t have figued that out on our own. The point is, if America doesn’t change the fundamental way we prepare our food, we will have a generation of youth with a shorter life expectance than their parents. This must be remedied.

Diana

April 4th, 2010
12:45 am

I watched the show and I liked it a lot. I’m a high school teacher and some of the food coming out of the cafeteria is pretty bad. Though we are in the southwest and notice that some of the cafeteria ladies throw in some good regional food now and then. During this week’s episode, I almost fell of my chair when the food services director said frozen/re-heated french fries were a vegetable!

Over the last few years, I’ve revamped our family’s meals and cook mostly from scratch. It’s taken work but it’s worth it. I am anxious to see how this season pans out.

Karen

April 4th, 2010
3:00 am

Thank you Jamie Oliver! Now we must pressure local, state and federal government to change what is served to our children. The school lunch program should not be a dumping ground for nasty food rejected even by KFC.

When that little girl Brittany disclosed that she might only have a few years to live because her liver has spots (fatty liver), it broke my heart. A teenager should not have fatty liver!

Has anyone seen the documentary Food Inc.? Please watch it.

Carlos Diaz

April 4th, 2010
12:22 pm

Mr Obvious

Go back to a History Book and read up Operation Barbarossa and the Siege of Stalingrad. The Soviet Army and people did more to blunt the German Army then we ever did in the west. They lost millions of people and had it not been for their sacrifices the war in the West would have gone much longer and been much more deadly for the Allies.

As for Jaime Oliver, I applaud his work and willingness to go out on a limb to help show that we can feed our children and ourselves much better if we put some extra effort.

waylon

April 4th, 2010
4:03 pm

I hope Jamie can have some success. I agree with some other posters that even if he helps that family and changes a few people’s attitudes about eating it will be a success.

I was very overweight and read up on nutrition and our diets and it is really appalling what we are doing to ourselves with processed food! Simply put – there’s no nutrition in the food we eat – and we are dying from cancer and heart disease because of it. If we change to a plant based diet of nutrient rich foods we will stop the disease, live longer and feel better. It’s totally incredible that this information is not on the front pages!

But I may sound ‘preachy’. That’s the weird part. you sound kind of like a weirdo talking about this stuff – like an outspoken hippy liberal. But it’s all true people!!! Spread the word and eat salad every day – read about raw foods! Thanks for listening.

Lucy

April 4th, 2010
5:53 pm

LOVE this show! And boy is something like this long overdue. I am so excited about his project, I only hope the “revolution” becomes contagious and catches on in school systems everywhere.

Jamie Oliver’s Food Revolution

April 4th, 2010
10:05 pm

[...] of animal fat that he’s had dumped into a schoolyard, and the stuff that comes across as agitprop, I think you’ll find that there’s actually a pretty decent heart beneath it all. Sure, [...]

Hilly

April 5th, 2010
11:44 am

I think the obvious gorilla in the lunchroom here (although not so to Mr. Obvious) is that it’s not Jamie’s war on Americans – it’s our fight to regain control of our health. We know more now about the effects of what goes into our mouths than ever before, yet we are fatter than ever. Jamie is helping to open our eyes because clearly, we have grown immune to it.

Personally, I was flabbergasted and ashamed that his brown rice needed to be replaced by bread to get the grains in and that pizza counted as 2 grains. Yikes! I was dying to tap Alice on the shoulder and go, guess what Alice – YOU’RE FAT.

Here’s to keeping the fatties out of the OR!

Bobbi

April 5th, 2010
8:01 pm

Feeding this garbage to anyone is like handing them a loaded gun, only you don’t die instantly from it.

No wonder kids have diabetes, asthma, adhd,, migraines, depression, ETC,,,,…..I firmly believe that this crap is a contributing factor for all of it.

These people are fat, and unhealthy, there is not a pretty word for it. And it costs ALL of US in the long run-in more ways than one.

Scott

April 5th, 2010
11:55 pm

Jamie should get a medal for what he is doing. The diseases caused by what we are feeding these children should be criminal. The shame of it all is that the corporate producers are more powerfull than the people that put the members of congress in the position they are in. We need to raise so much hell with our congressmen that they make the changes this fall to feed our kids properly in schools.

Steve

April 6th, 2010
3:25 pm

I strongly applaud Jamie for tackling a HUGE problem – pun intended and emphasized in caps – because obesity affects all of us, even if indirectly. It is a daunting task to change the mindset of everyone but starting at young children seems the best way to reverse this trend.

What I cannot fathom – why do processed foods seem to cost less than whole, unadulterated fresh foods? And who are these people writing up the regulations for school lunch programs in which french fries are considered a vegetable? Are these the same people that force feed corn to our livestock

BF

April 8th, 2010
5:22 pm

Let me first say that the show is bringing up a very important issue, childhood obestity. The issue can not be blamed totally on the school lunch. Most cafeterias offer several choices to the students because if they don’t the kids will go off campus to eat.

The meals are required to have certain food components or nutrition standards. These are set by USDA. If the meal does not meet these requirements then the school lunch program does not get it’s federal reimbursement of $2.68 for a lunch served to a free student, $2.28 for a reduced price lunch and a mere .25 cents for a paid lunch. Of course they also received the money from the student. School Lunch programs are not subsidized by the school. They must program must operate on their own funds.

Steve questioned the cost of processed food vs. fresh foods. Fresh food is generally cheaper but it is the labor (salary + benefits)& equipment that drive the cost of fresh foods over the processed. Until just a few years ago the schools had a very difficult time keeping help in their kitchens, so they had to learn prepare meals with less help.

Until USDA makes changes to the “Regulations” than it will be an uphill battle. USDA does care and is making efferts to change, but with any government entity it takes forever. On a good note though the Dietary Guidelines for Americans is being review this year. These guidelines are by which USDA makes changes to the regulations. The First Lady Michelle Obama is a strong advocate for healthier meals. I think we will see some big changes in the next couple years.

Susan Bajus

April 9th, 2010
10:17 am

I would love to see better choices in my school district, but I know that cost has a lot to do with better choices. I work in the school district and see the staff place some low fat choices of fruits and veggies but many of the kids throw them away and do not eat them. It is alot of food going to waste, keep up the campaign and hopefully the US can move to better options. Food for thought – buying a salad at a restaurant is more expensive than a single burger with cheese.

Patt

April 10th, 2010
7:15 pm

Think this show is to be commended. The dietary habits of this country are horrid & don’t tell me it is because Mothers work. They may not have worked outside the home 50 years ago but they toiled long & hard without all the conveniences that women now have. Nutritious meals were served & we did not all look like pumpkins on steroids. Jaimie I wish you great success. As one person said please keep working with Jason…..one child saved is worth 10,000 greasy hamburgers. Another thing, so what if he is British! I don’t see any red-blooded American that is committed & doing what he is trying to do.

Janet!

April 13th, 2010
3:20 pm

I think the show is great and should be eye opening to everyone!
I give lots of credit to Jamie for not only caring, but for actually doing something to help!
Very inspiring!
Have definitely been eating better since starting to watch the show.

JO Addict

April 17th, 2010
8:30 pm

I’ve been watching this show on Hulu (and just finished re-watching episode 5). I’ve also read every article and every blog and every comment that I can find on the subject. The overall online response has been largely positive, so I believe that even if he fails in Huntington (which does not look like it’ll be the case), he will still succeed in changing the views and the knowledge of the people who watch the show. Kudos, and good job, Jamie. :)

On a different note: as for the complaints about his crying and everything… I think reality TV has made us a little too cynical, actually. Just because tears on reality TV are typically scripted and always played up by the powers that be, doesn’t mean that they can’t EVER be genuine. Jamie definitely strikes me as a sensitive person who wants to be liked, and cares deeply about what he’s doing. It was still painful for me to watch, for the same reason movies that make fun of nerds are painful for me to watch, but I never got the feeling that he was faking his emotions, and I definitely never felt that the other heartrending moments in the show (especially Brittany) were anything other than 100% genuine. It’s miles above other reality shows in that regard, and it just makes Jamie’s message much more powerful (all told, across the nation, more change will probably come about because of Brittany than anything that Jamie could ever personally do).

Trusan

April 19th, 2010
12:44 am

Kudos to Jamie! Junk food is killing our kids and parent’s don’t seem to care. What exactly would it take to treat our children right to grow up healthy? If you’re too inconvenienced to nurture your children, maybe someone has to step up to the plate! Maybe this is a wake-up call!

[...] 9 PM EST (you can catch up on all of it on Hulu). A curious mash-up of reality show genres (“part celebrity-chef hagiography, part reality TV“) in which the much interviewed Naked Chef tries to reform the eating habits of the denizens [...]

[...] at 9 PM EST (you can catch up on all of it on Hulu). A curious mash-up of reality show genres (“part celebrity-chef hagiography, part reality TV“) in which the much interviewed Naked Chef tries to reform the eating habits of the denizens of [...]

[...] at 9 PM EST (you can catch up on all of it on Hulu). A curious mash-up of reality show genres (“part celebrity-chef hagiography, part reality TV“) in which the much interviewed Naked Chef tries to reform the eating habits of the denizens of [...]

[...] at 9 PM EST (you can catch up on all of it on Hulu). A curious mash-up of reality show genres (“part celebrity-chef hagiography, part reality TV“) in which the much interviewed Naked Chef tries to reform the eating habits of the denizens of [...]

laurel

May 14th, 2010
7:28 pm

Jamie Oliver is charismatic but knows next to nothing about food. He claims to promote whole foods, yet his school lunches always seem to include refined grains, never whole grains. He makes a huge issue over the fact that all the kids drink the chocolate and strawberry milks instead of the white milk, but neglects to mention that the milk is 1% milk (not whole milk). Producers add powdered milk to lowfat milks, and powdered milk is a source of oxidized cholesterol (super terrible for you). And of course the milk is pasteurized, which makes many of the nutrients unavailable and destroys the healthy enzyme content of the milk.

Its true that Jamie Oliver’s food is a huge improvement over what the schools had before. But that doesn’t mean that it’s really healthy either.

Mara

May 20th, 2010
10:28 am

One of the best ways to get kids on board is to make eating healthy “cool” for them.

One of the best ways is finding companies that provide healthy alternatives for children, but does so in a “cool way”

One of these companies I recently found is WAT-AAH! who are making water cool for kids to drink again: http://www.youtube.com/view_play_list?p=BC3796CB622E57BB