accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Revisit: Flip Burger Boutique

photo 4A colleague from out of town was visiting recently, and she wanted nothing more than to go to Abattoir and sample every squiggly bit of offal in the house. Alas, we could only meet for lunch, and the slaughterhouse is now closed midday. So we kept driving up the street and ended up at Flip Burger Boutique.

As it turns out, this a fabulous place to take out of town guests for these reasons:

  1. It no longer has that insane, last-plane-out-of-Saigon crush of people waiting outside. But it still buzzes loudly.
  2. Everyone who follows food doings knows of Richard Blais and approaches the menu with some sense of context.
  3. The food is still really good.

In fact, the food is better than ever. The menu has undergone some revisions, and the lineup of burgers, sides and milkshakes are more interesting and varied than ever before. The kitchen has also made the admirable decision to shift almost entirely to grass-fed beef (excluding the Wagyu meat in some of the high-ticket burgers). This leaner meat makes good sense in light of the high-fat trappings of the menu.

Above you can see the best burger we tried that day: the Butcher’s Cut ($7.50) with caramelized onions, blue cheese, red wine jam and a tuft of frisée lettuce.

photo 3This Korean BBQ burger ($14) gilded an unctuous Wagyu beef pattie with braised short rib, pickled vegetables and kimchi ketchup. Rich, tangy, a little on the sweet side.

photo 5Wouldja look at all those pickles? This, friends, is the Southern ($7.50) — a batter-fried pattie slicked with melting pimento cheese and tiled with enough pickles to make a Chick-fil-a aficionado blush. This burger frankly scares me, but it tastes good. Maybe it could be a little more pimento-y.

You may wonder why we got three burgers. Because we’re pigs, that’s why.

photo 2Of course we had to have some deep-fried sides, scared or not. The rutabagas (front right, $3) are a fun curio, but they don’t hold a candle to fried pickles (back, $2) with buttermilk ranch dip. I think my friend may have taken them back to New York and enshrined them. I know the mere existence of these pickles made Atlanta seem like a magical place. The warm Moroccan cauliflower salad (front left, $4) had nice flavors, though the cauliflower would have been sweeter had it been roasted a tad longer.

photoNo worries. We had plenty of sweet stuff in this coffee and doughnut milkshake (half of a $6 shake is pictured). It was excellent and did not have that weird, grainy texture I remember from the early days of doughnut milkshaking at Flip.

Remember Flip next time you have out-of-town guests. They will be charmed.

27 comments Add your comment

Darin

February 25th, 2010
9:22 am

I went to Flip two or three times soon after it opened and loved it. The basic Flip Burger was my fave. But for some reason I keep forgetting about it when I’m considering where to go out now. I think it’s because of the location. Sounds like they’re still doing good business, but for my benefit I wish they’d open a second location in a higher-profile spot so I don’t always forget about.

So, if you’re reading this, Richard Blais, please spend buckets of money opening a second location of Flip on Peachtree purely for my benefit. I look forward to reading news about this development soon :)

Westside Resident

February 25th, 2010
9:28 am

Darin, I hate to say it, but the Westside of town is becoming a (if not THE) high profile location for great new restaurants. Flip, JCT, Abbatoir, and Bocado are just a few of the highly regarded foodie havens on the Westside. Don’t be scared though, we are still firmly inside the perimeter!

Darin

February 25th, 2010
9:35 am

Oh, I’m all about the West Midtown restaurant scene. We go to West Egg, Figo, TDS, Six Feet Under, Five Seasons, Toscano & Sons and Octane regularly. And I’m a big fan of Hop City, too. The west side is hoppin’ for sure and I look forward to seeing its further development. But Flip feels kinda disconnected from that group — and that might just be me. When I think of the West Midtown restaurant zone, in my mind it ends on the north side at Figo (fairly or unfairly).

Westside Resident

February 25th, 2010
9:43 am

Fair enough – although I would say its worth to venture just a little further north and check out Salsa and Malaya in the shopping center at Collier and Howell Mill. Both have more of a neighborhood joint feel to them, but neither ever disappoints.

Madge

February 25th, 2010
10:22 am

Thanks for the revisit! My sister’s coming to town on her birthday weekend in March, and Flip is one of the places she specifically requested for lunch one day. Looking forward to trying the Southern – I’m a huge fan of pickles!

ATLien

February 25th, 2010
2:46 pm

We’re big fans of Flip. I was giddy to see the addition of fried pickles last time and was not disappointed. Also, shared the coffee and doughnuts shake and loooooved the coffee beans – though the Fois Gras is still my favorite.

AJ

February 25th, 2010
3:44 pm

Rumor has it that Flip (along with Fritti) will be opening new locations in the old Mercedes dealership on West Paces Ferry (next to the new St Regis Hotel).

Carrie Neal Walden

February 25th, 2010
3:51 pm

JK- Thanks for the reminder and “revisit”- I need to go back!! Loved Flip from the start and sounds like it will be even better now!

John Kessler

February 25th, 2010
4:22 pm

Interesting, AJ!

Michelle

February 25th, 2010
4:45 pm

I’ll admit the idea of the Krispee Kreme milkshake scared me (two donuts blended with the shake to make a chunky cream? Yikes!) but something about that coffee and donut one makes me wish I wasn’t flying out tonight. Will have to try that soon before it’s swapped out for another great shake!

Steve

February 25th, 2010
5:15 pm

If you haven’t already, definitely give the fois gras milkshake a shot, its delicious! Also glad to see the emergence of fried pickles in Atlanta (and Flip does them well). I used to live in Charlotte where it was a regular item on most bar menus and was really surprised to not find them upon moving back to Atlanta. Now if only we had a place that also did deep fried bacon…

RK

February 25th, 2010
5:34 pm

I’m 3-for-3 on Flip — I’ve loved it every time. The menu is large and varied enough that it will take a while to cover, plus they change often (I know the tuna tartar has changed from Vietnamese to something else last time). The only one that I wouldn’t get again would be the venison — it just didn’t have anything special.

Steak tartare has been my favorite; I have to get two burgers, too, because I’ve got to get something new and something old. Try the 5-bean salad. Oh, the wild mushroom burger, too — sliced mushrooms mixed with plenty of fresh herbs — fantastic.

And the white truffle / pistachio milkshake is fantastic, as well.

I think I know what I’m doing this weekend.

Dunwoody Don

February 25th, 2010
5:51 pm

We went a couple weekends ago, thinking 2pm Saturday would likely be easy-in, easy-out. No such luck! After a 15-minute wait, we decided to eat at the bar [2 seats finally opened] and were pleased with the result. Very good burgers/fries & an excellent shake. We’re happy to say we’ve been there, but kinda think of it in the same light as the Georgia Aquarium – once you’ve gone, you don’t need to go again. Classic American hamburgers/fries are available at many places much closer to home.

Cecilia Dominic

February 25th, 2010
11:26 pm

I’ve been meaning to revisit Flip since I went the first time back in September. Actually, your workshop at the Decatur Book Festival inspired the structure for my review (http://random-oenophile.blogspot.com/2009/09/restaurant-review-flip-burger-boutique.html). However, we’re supposedly getting a new burger boutique in Decatur, so I will likely try that one first. Thanks for the update!

Cecilia

Midtown Lurker

February 26th, 2010
8:53 am

I’m sorry, I have been to Flip on more than one occasion, and I fail to see what all the hype is about. I have been very disappointed with both the service and the food. I’ll stick to the Vortex for my burger fix.

Puerquito

February 26th, 2010
10:27 am

Flip is a joke. The place is all hype.
It really makes me angry that people are not actually paying attention to what they eating.
Just because the “Trailblaiser” is involved with Flip does not automatically make the place great. Just the opposite, his only claim to fame is his TV appearnce on that silly show. He has never been able to run a succesful “real” restaurant. Possibly becasue he has to spend all his time in mainaining his fauxhawk.
Go have a real burger with a great beer at the Vortex.
Flip is the W Hotel of restaurants – only posers need apply

Rachael

February 26th, 2010
11:15 am

Dunwoody Don- You could try The Counter in Roswell. It’s pretty similar, and had a great burger when I was there. I wanted to hit up Flip for my hubby’s birthday dinner (his pick, he loves cheeseburgers!) but I didn’t want to make all our silly OTP friends make the drive. The Counter was a nice alternative.

Leslie

February 26th, 2010
11:20 am

Went once because I was a guest and wouldn’t go ever again because I’m not a member of the Richard Blais fan wagon. But my question is, why does he get all the bravado when he is never in the restaurant doing the actual cooking? Big deal he came up with a concept…but the burger concept has been around for awhile in other cities. Did he actually gather a group of people that had no culinary experience/talent and train them how to flip a burger? How about giving kudo’s to the team that’s actually in there dealing with the day to day going ons of the restaurant vs the guy who spends the majority tweeting about his every move. A recent tweet he had on Twitter really spoke volumes of what type of person this guy really is….”I’m still driving a recalled toyota I won on a game show :/”…..Really, a game show? Didn’t know that Top Chef was in the same category as The Price Is Right. And wasn’t it that “game show” that helped you? Humility can come in handy once in awhile, but obviously narcissism is the driving force behind him. Thank you but no…give me Kevin Gillespie any day!!!

Leslie

February 26th, 2010
11:35 am

And I’m not a twitter follower/fan…my friend’s phone blows up constantly with this guys tweets.

Steve

February 26th, 2010
11:46 am

Never run a succesful restaurant? Really? Guess you didn’t go to One Midtown Kitchen during its prime when Blais was in the kitchen. While his other ventures weren’t a success, I think it was more about the Atlanta food scene not being ready for his advanced stylings (molecular gastronomy). Heck, look how long it took offal to gain popularity around here. And don’t forget he was on Iron Chef way before his big run on that “silly game show”…the same “silly game show” that also helped save Woodfire from going under.

Puerquito

February 26th, 2010
12:54 pm

All this talentless chefs that are trying to emulte somthing that only three or four people in the wolrd(Hesty, Granty, Ferry…) can actually pass off as cooking make me sick.
Molecular Gastronomy only works if the Chef is truly talented and makes his restaurant a destination for world travelers (they do not need to be in a big city to be succesful – have you ever heard of the town of Roses?). He was not too advanced, he just could not cut it.

Steve

February 26th, 2010
1:36 pm

Put down the hatorade… you must not eat out much since clearly you only approve of the world’s top chefs. You need repeat customers to be successful… restaurants live and die by the support of locals, not “world travelers”. And yes i’ve heard of Roses and El Bulli.

Puerquito

February 26th, 2010
3:17 pm

Local support does not apply for Molecular Gastronomy, they are destination restaurants.
The Blaismeister still sucks.
Long live Santi!

Emily R

February 26th, 2010
4:22 pm

@Steve – DBA BBQ on N Highland has an appetizer of fried pickle slices, sliced lengthwise like on a mandoline and batter-fried bacon strips with ranch to dip in. It’s got to be 7000 calories, but it may be what you are looking for.

Meat lover

March 2nd, 2010
8:31 am

Have been a FLIP fan since the beginning and go every couple of weeks and always sit at the Bar- not much of a wait for a seat and bartenderess Rachel is the nicest gal ever-they are lucky to have her. I’ll admit it had been since October since I was there do to work….but we went Saturday and noticed some changes….gone is the huge Nitrogen tank next to the shake bar…gone is the small homemade batch of ice cream (replaced with Glenwood, which is also yummy)…gone are some of the extra crazy burgers (reuben please!) but fortunately the burger meat themselves has improved. I am a huge fan of the fries and thoroughly enjoyed the fried pickles! YUMMY!

Still a great visit!

Edward

March 3rd, 2010
1:36 pm

Flip is OK. Not great, not terrible, just OK. For a real burger treat, Holeman & Finch can’t be beat, but for an everyday burger, either Vortex or George’s Bar in VaHi is the place to go. Just because someone slaps pretentious ingredients between some buns doesn’t make it memorable or worth it. I live less than a mile from Flip but when I want a burger I go elsewhere.

Babs

March 4th, 2010
2:22 pm

FLIP is great. I hope the nutella and burnt marshmellow shake is still on the menu. Easily the best shake I’ve ever had. I love the Korean burger. Yum!