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It’s not Whataburger. It’s What-a-burger!

center_pieceOh, no!

I’m sorry to say that a tip I got from the Foodservice Marketing and Research Group about Whataburger opening its first Atlanta-area location seems to be incorrect.

It seems that instead of the Texas-based fast food chain, we’re getting a Korean-style burger joint — something akin to Fusion YoriJori Burger, I would think — with an extremely similar name.

A nice reader named Bill sent me this email:

“I saw your blog post about Whataburger entering the Atlanta market and I thought I’d check out the address in the post since I live nearby, to see if any signs were up. Unfortunately it turns out there is not going to be a Whataburger there (and there are no sites in the shopping center to accommodate one).

Instead, a What-a Burger! has opened up in one of the suites of the shopping center. It appears to be a total sole proprietorship operation run by a Korean family…

All that aside, I did stop inside and the menu has burgers (including a bulgogi burger), as well as wings, salad, and fried rice…

Unfortunately, Whataburger’s fans will still have to go to south Georgia or Birmingham to get their fix.”

My call to the Whataburger corporate office has not been returned.

30 comments Add your comment

KJ

February 25th, 2010
4:55 pm

I smell copyright infringement.

Redneck Rick

February 25th, 2010
5:08 pm

Watch out, they’re dog burgers!

jeffrey

February 25th, 2010
5:11 pm

We don’t need no stinking chains, whataburger, or any of them other ones from California. We got Ann’s, the EARL, and the Vortex. Anybody that knows burgers, knows we got the best.

Drew

February 25th, 2010
5:20 pm

I’ve been to Whataburger in B’ham. It’s okay, but I’m not losing sleep over not having them here. Go get a Chubby Decker in the meantime.

Steve from Fayetteville

February 25th, 2010
5:41 pm

John, there’s a Whataburger just this side of Montgomery in the Dillard’s shopping center (I think it’s Exit 9 on I-65). And BTW, to Jeffery. I believe Whataburger originated in Florida because I was eating them in Pensacola back in the 1960s (They are great). You must be thinking about In-N-Out, which is California-based.

Marcos

February 25th, 2010
5:45 pm

Nail on head Jeffery!

dammit

February 25th, 2010
5:50 pm

how dare you report such false information!!!!! oh well my cravings will carry on, oh and they are def from texas not florida, they expanded into texas but got their start and are all over texas….

Adam

February 25th, 2010
5:55 pm

Sorry Steve, but John is right. Whataburger started in Corpus Christi in the 50’s….I’m kinda sad this isn’t happening…

Skip

February 25th, 2010
6:14 pm

I’ve been to the one in Tallahassee a few times for cruise in’s, way overrated.

Steven A.

February 25th, 2010
6:17 pm

Whataburger? Meh. Call me when In-N-Out shows up.

Kevin

February 25th, 2010
6:28 pm

Ann’s??? Really?? What a joke. A bitter old lady screaming at you while you wait 3 hours for a completely sub-par “ghetto burger”?
Only in Atlanta would people line up at this place. I bet you like Real Housewives of Atlanta too…HAHAHAHAHAHA idiot.

Jaime

February 25th, 2010
6:56 pm

Whataburger originated in Corpus Christi, Texas and it is heaven sent. We are completely missing out. In-N-Out is good, but no Whataburger. I am disappointed to hear we aren’t getting one.

J

February 25th, 2010
7:03 pm

Whataburger tried to give it a go on hwy 9 south of Cumming near McFarland about 10-12 years back…the building is a used car lot now. Good burgers, though…I stop by one whenver I go to Texas.

null

February 25th, 2010
7:16 pm

Whataburger is good when you are piss-ass drunk and need something greasy in your gullet at 4AM. Other than that, it ain’t all that special

AtlNole

February 25th, 2010
9:31 pm

null, only time I’ve had it as well; it was delicious but so is a 24 hr McDonald’s as well.

jabster

February 25th, 2010
11:32 pm

Whataburger is indeed MEH.

@Drew–good call on the Chubby Decker.

Steve from Fayetteville

February 25th, 2010
11:51 pm

OK, I stand corrected. It was Corpus Christi. But I ate more than my share in Florida.

fes

February 26th, 2010
12:48 am

There is also another variation called What-a-burger in the Concord, NC area. They’ve been around since the 1950s. I always found it odd that the two chains would carry the same name, one with hyphens and the other without.

The one time that I had Whataburger in Florida, I wasn’t impressed. Hmmm. I might have to make a trip to the Vortex tomorrow after all this burger talk.

bettyjoan

February 26th, 2010
7:15 am

My husband loved Whataburger when he was stationed in San Antonio, and his exact words after reading this update: “That makes the baby Jesus cry.” Sadness!

john g.

February 26th, 2010
8:11 am

whataburger is the best fast-food burger chain there is….i been a loyal customer since i could ride my bike around the corner to get one. now that i live in atl i have been known too make a latenite run to the one in chelsea ala. just outside birmingham. sure wish they would open up a store in gwinett county…….mmmmmmmmmmmmmm……

john g.

February 26th, 2010
8:14 am

by the way there are 3 here in ga. one in thomasville ga. and two in brunswick ga.

Dishing Donna

February 26th, 2010
9:08 am

So I just promoted a copy-cat version of Whataburger on my radio show last week??? Not good.
http://www.dishingwithdonnashow.blogspot.com

Chip Shoulder

February 26th, 2010
9:11 am

Does anyone remember an ice cream shop on Bu-Hi located across the street from Pine Tree Plaza, in a little strip mall south of the free-standing taqueria that used to be Taqueria Los Compadres? It was named: Basket Rabbit Ice Cream 30 Flavors.

JIMBOB (aka James Robert)

February 26th, 2010
9:24 am

Basket Rabbit? There is still one (or was as of 2-3 years ago) on Bu-hi across from northeast plaza. Obviously, it used to be a Baskin Robbins, and I guess they wanted to save money on re-doing things.

Now, I do recall that somewhere on Bu-hi, on the right if heading north, somewhere near Shallowford-Chamblee Tucker there used to be great custard place (colonel custards??), was a small place run by a really old lady. It was incredible. It’s been gone for 25 years or so. Dad took us there after a vigorous night of putt-putt nearby. Can’t remember exactly where it was, but it was definitely ITP I think.

Sit N Spin

February 26th, 2010
9:30 am

The obesity of Atlanta has been delayed just a little longer.

I can’t believe some of you were excited about another fast food chain. You know, get the hell out of your over sized SUVs and exercise!

Foodgeek

February 26th, 2010
9:39 am

With regards to the Basket Rabbit, I do remember it and I thought it was kind of funny. The ice cream was terrible, though.

For more examples of entrepreneurs who take over a building that obviously used to be a chain fast food restaurant, check out http://notfoolinganybody.com

JIMBOB (aka James Robert)

February 26th, 2010
10:14 am

The easiest to spot restaurant re-usages are probably the old Arby’s, with the curved stone roof: Tofu 88 on bu-hi, Athens pizza express on clairmont.

Others I’ve noticed: Mo’s pizza (formerly KFC), Tracy’s medicine shoppe (Dunkin Donuts), and I see some buildings that look like old dairy queens (Pig n’ Chick on PIB??)

Jason

February 26th, 2010
12:48 pm

Chill out people. It’s a fast food joint. I don’t care if it’s “the best fast food burger”, it’s still a fast food burger. I hope they never come to Atlanta. We’re certainly not lacking in places to get overcooked ground meat of unknown origin. And yes, I’ve eaten at Whataburger.

stephen

March 12th, 2010
11:45 pm

This seems to be a trend in the gwinnett county area. I personally have been to 3 places just like this. There are 2 on Peachtree Ind just south of pleasant hill road. BB Wings is near intersection of Peachtree Ind and North Berkley Lake….they have burgers that compare to ann’s minus the grilled onions and chili. Just down the street towards P-Hill is BQ wings. Not as good a burger but both places wings are very good. In the Dacula area on intersection of 124 and Gravel Springs next to a gas station is a place called Lydias. very good burger and wings as well. I got a feeling this is the new concept popping up in the area. I hope they do not flood the market with too many of the same type of restaurant.

Dee

April 21st, 2010
2:42 pm

@KJ: According to Wikipedia, the Texas Whataburger chain (of which we have none in my state) sued What-A-Burger in 2003 where it was discovered that What-A-Burger actually predated the Texas chain. That’s only true though if this is the Virginia chain (the addition of the exclamation point in the name means that it might not be).