I’m sorry to say that a tip I got from the Foodservice Marketing and Research Group about Whataburger opening its first Atlanta-area location seems to be incorrect.
It seems that instead of the Texas-based fast food chain, we’re getting a Korean-style burger joint — something akin to Fusion YoriJori Burger, I would think — with an extremely similar name.
A nice reader named Bill sent me this email:
“I saw your blog post about Whataburger entering the Atlanta market and I thought I’d check out the address in the post since I live nearby, to see if any signs were up. Unfortunately it turns out there is not going to be a Whataburger there (and there are no sites in the shopping center to accommodate one).
Instead, a What-a Burger! has opened up in one of the suites of the shopping center. It appears to be a total sole proprietorship operation run by a Korean family…
All that aside, I did stop inside and the menu has burgers (including a bulgogi burger), as well as wings, salad, and fried rice…
Unfortunately, Whataburger’s fans will still have to go to south Georgia or Birmingham to get their fix.”
My call to the Whataburger corporate office has not been returned.