Are you the kind of person who wishes your Honey Bunches of Oats contained pumpkin seeds and dried strawberries rather than almonds and raisins? I only ask because I am. In fact, I have a huge appetite for dried fruits and nuts. I eat them with yogurt in the morning, keep them in my desk drawer for snacking and toss them into salads at nights. My children suspect I am part squirrel.
That’s why I have become interested in the sudden proliferation of online custom cereal blenders. These companies, such as Moja Mix and Me and Goji allow you pick a base, such as granola or corn flakes, and then add the dried fruits and nuts that you like.
I am particularly interested in a company out of North Carolina called Custom Choice Cereal, which offers plenty of healthy options and mixed them all in a gluten-free facility. You can start with a base of corn flakes enriched with flax and quinoa, then add such diverse garnishes as goji berries, dried pears, hazelnuts, macadamia nuts and coconut.
If you’re the kind of person who believes Raisin Bran isn’t worth its asking price unless each bite yields enough raisins to make your teeth clamp together, then this service is for you. You can add as many portions of a favorite ingredient as you like.
It does add up. One 12-ounce portion of cereal with two kinds of fruit and two kinds of nuts can cost in excess of $10. Then again, it sounds delicious.
Has anyone tried one of these services? I’m about to put my first order in.