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Hardy Wallace hired by Murphy-Goode

Credit: Broderick Smylie

Credit: Broderick Smylie

Atlantan Hardy Wallace, author of the popular Dirty South Wine blog, has been chosen from more than 2,000 applicants for a highly touted “dream job” in California wine country. After an intensive application process that played out online like a reality-television challenge, Murphy-Goode Winery in Sonoma County has asked Wallace to become its “wine country lifestyle correspondent.” The job, which requires a deft mastery of various social media outlets to market the products to younger wine drinkers, pays $10,000 a month for six months and comes with upscale housing near the winery’s tasting room.
“I am blown away,” Wallace said minutes after winning. “The support I’ve been given from Atlanta is why I am here.”
Wallace, who was laid off from a sales and marketing job with Kodak earlier this year, had been hoping to find a way to turn his passion for wine and social media skills into employment when Murphy-Goode announced the position — called “A Really Goode Job” — in April. He flew out to California and was first in line to meet winery crew and get his application in at an event kickoff in San Francisco.
Per application rules, Wallace made a short video for Murphy-Goode to show online and then began relentlessly pushing his cause on Twitter, Facebook and a special blog (www.goodetobefirst.com) he set up to document his quest. He also racked up endorsements from wine media, bloggers and retail outlets nationwide. Earlier this month, the winery named Wallace as one of 10 finalists for the position.
This past weekend, Murphy-Goode flew the finalists out for four days of games and challenges that wouldn’t seem out of place on “Top Chef.” When Wallace won a “blending challenge” (combining barrel samples of three Bordeaux varietals into a drinkable blended red wine) he seemed like the one to beat.
“Hardy really knocked us over in the interviews with his passion and enthusiasm,” said Murphy-Goode wine maker, David Ready, Jr., in a prepared statement. “He’s like us: he’s a people-person who loves wine.”
The job starts August 15 and is guaranteed for six months. Wallace hopes his girlfriend, Tracy Cermak, will be able to join him in the “charming Victorian home” Murphy-Goode is providing.
“She’s looking for a job in gerontology,” Wallace said, “and I’m not sure how much there is in downtown Healdsburg. But we’ll see.”

23 comments Add your comment

Glenn

July 21st, 2009
4:20 pm

I hate you Hardy Wallace !

DX

July 21st, 2009
4:27 pm

Marguerita

July 21st, 2009
5:45 pm

I am truly excited for you.

mamaj

July 21st, 2009
7:13 pm

I’m thinking that this blog, like all others in the AJC, are as DULL AS DIRT. Enough said.

Winehead

July 21st, 2009
7:20 pm

Wallace hopes his girlfriend, Tracy Cermak, will be able to join him in the “charming Victorian home” Murphy-Goode is providing.
“She’s looking for a job in gerontology,” Wallace said, “and I’m not sure how much there is in downtown Healdsburg. But we’ll see.”

Sounds like an opportunity for a new reality TV series.

Lisa

July 21st, 2009
7:59 pm

Terrific! I wish Hardy all the best. Sounds like a wonderful opportunity.

Wine Lover

July 21st, 2009
8:33 pm

This is a prime example of someone who pursued and conquered their passion. Congratulations!

Kat

July 21st, 2009
8:34 pm

Is the blog one in the AJC, mamaj? Not sure. I’m pleased as punch (hunch punch) for him. It’s nice to hear about some good news online these days. Sounds like a great opportunity for a smart and fortunate guy. Good luck!

sunflower

July 21st, 2009
9:04 pm

Congrats! What an awesome opportunity.

Hardy

July 21st, 2009
9:06 pm

I have huge thanks to ATL for all of the support!!!!

This has been an amazing day!

Marguerita

July 21st, 2009
10:02 pm

Enter your comments here

Marguerita

July 21st, 2009
10:02 pm

Wonderful!!! Wish you the best…

jimmy

July 22nd, 2009
7:49 am

Way to go Hardy! And I’m glad they gave Tracy some props after listing you as single in the Sunday paper! :-)

Linda

July 22nd, 2009
12:04 pm

I love Healdsburg. I lived in San Jose for 12 years and we went to Napa, Sonoma, and Russian River Valleys several times a year. I would go back if I could. Unfortunately, once you leave the CA housing market, you can’t get back in. What a wonderful opportunity. Good luck!

Mary

July 22nd, 2009
12:33 pm

Hardy, Don’t miss a little place in Yountsville called Bistro Jeante. The tomato soup with puff pasty is to die for…and they have the very best creme brule I have ever enjoyed. This meal is in my top 10 All Time. Good Luck and have fun.

Ivan C

July 22nd, 2009
2:45 pm

Hardy, no texting this time.
Congratulations, you deserve it. I’m so proud of you, no other way to express myself. Awesome achievement. Good luck to you and Tracy in Ca.
Make sure and see me in South Bohemia one day, we don’t do wine there but a top shelve brews.

Ellie

July 23rd, 2009
10:46 am

So exciting that an Atlanta online personality was selected for this great opportunity!!

Jennifer D

July 23rd, 2009
6:01 pm

We at Special Olympics Georgia are so excited for you – it sounds like a terrific opportunity and goes to show that people who have big hearts like you and give to org. like us have good karma and are deserving of great rewards! Don’t forget about us in Atlanta!

Celebrate With Wine | Eat It, Atlanta

July 23rd, 2009
6:08 pm

[...] Zyman, Creative Loafing, Foodie Buddha, Bill Addison, Adventurous Tastes, Final Analysis,  and John Kessler), but congratulations are in order for Hardy of Dirty South Wine, who just earned the Really Goode [...]

thegiancarlo

July 27th, 2009
11:34 pm

This article is missing a huge piece of what really went down during the selection process.

http://louderback.com/2009/5-critical-lessons-from-a-social-media-campaign-gone-horribly-wrong/

Peter O'Keefe

July 30th, 2009
11:36 am

Hardy,
I hope I’m not betraying any confidence by extending congratulations from your Bostonian roots. So much of the news reporting identifies you as “Alantan Hardy Wallace” I felt compelled to set the record straight.
Peter James Patrick O’Keefe, Sr.

Fred Brown

July 31st, 2009
5:23 pm

Hello John,
Brown’s Guides is programming a “Georgia Restaurant Search” that will include all Georgia cities, plus Atlanta restaurants by neighborhood. Do you know of any local, state or regional sites that do a good job of this that can be used as a comparison?

Here are the BG Atlanta neighborhoods: Airport, AtlanticStation, Brookhaven, Buckhead, BufordHwy, CabbageTown, CandlerPark, CheshireBridge, Clairmont, Downtown, EastAtlanta, Edgewood, Emory, GrantPark, LittleFivePoints, Midtown, Old4thWard, Perimeter, PonceyHighland, VirginiaHighland, Westside. Any suggestions?

Thanks for your help.
Fred

Danielle

August 12th, 2009
10:28 am

This current Atlantan is moving back to Healdsburg (my home town!)…can’t wait to see what happens in your Northern CA adventures. Welcome to the neighborhood.