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Chima Brazilian Steakhouse closes

 

Chima Brazilian Steakhouse — that huge Brazilian moo palace in Buckhead that’s not Fogo de Chao — has closed, soon after celebrating its first birthday. 

“We are saddened to close our Atlanta location,” owner Bruno Silva said in a prepared statement. 

The company operates four other East Coast locations and plans to open — catch this — 60 more by the year 2020. 

But Atlanta proved to be a tough market with the ever-popular Fogo de Chao just around the corner and the locally owned Fire of Brazil siphoning off the meat-gorging crowds at Perimeter Mall and downtown.

Chima replaced another failed Brazilian steakhouse called Boi na Braza. 

In the year 2525, will man be still alive? Will he continue to engage in this strange overeating ritual? 

3 comments Add your comment

jimmy

March 4th, 2009
1:41 pm

I’ve always wondered, why do restaurants open up in a space where the previous restaurant failed with the same genre/focus/plan? Does it become more cost effective because the initial upfit is cheaper? I don’t get it.

jkessler

March 4th, 2009
5:25 pm

Nor I, my friend…I find it interesting how much loyalty people have to Fogo de Chao.

Marcela

March 12th, 2009
12:37 am

Chima was a great place to work at. Too bad they closed and let the employees know on the very same night. Moving trucks were already waiting outside the door when they told us. It was “a little” messed up.