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Talk about lousy timing

Chattanooga Bakery — the maker of the MoonPie brand marshmallow sandwich cookie — is marketing a new peanut butter version.

The company sent out a press release to let  everyone know they don’t use the supplier of peanut butter tied to the current salmonella outbreak.

In a prepared statement, Tory Johnson, VP of Marketing, says, “We have an ongoing and aggressive quality assurance program that prevents any contamination concerns. ENJOY this exciting and delicious new product!”

I feel so sorry for the MoonPie people that I may have to eat one, even if it is 170 calories for a cookie-sized mini-pie and loaded with partially hydrogenated oils.

4 comments Add your comment

Tory Johnston

January 27th, 2009
5:14 pm

We actually introduced this product in the Fall, and sales are going very well. We were waiting for retail distribution to build before spreading the word, and given the many questions that arose surrounding which PB products were safe and which weren’t, we decided to address that issue (that we’re safe) within the context of the new product announcement. So yes, please enjoy one. While it does have 170 calories (worth every one of them in my sort-of-biased opinion), it actually has no trans fats.

Thank you.

jkessler

January 27th, 2009
5:30 pm

Thanks for responding, Tory. Your dated press release suggests that the product was introduced on the 26th, so please forgive my misunderstanding. I’ll edit the text above.
I’m confused about the trans fats: the ingredients list “partially hydrogenated vegetable oils” and “partially hydrogenated palm kernel & cottonseed oils.” Are not hydrogenated fats trans fats by their very nature?

jane

January 27th, 2009
6:33 pm

They most certainly are, jkessler…

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