Oskar Blues came to fame in 2002 as the brewery that kick-started the canned craft beer revolution when founder Dale Katechis launched his iconic Dale’s Pale Ale.
Right now, though, the Lyons, Colo.-based company is busy making sure that consumers around the Southeast know that the Dale’s they’re drinking is being brewed in North Carolina, along with many other beers in the Oskar Blues portfolio.
On New Year’s Eve 2012, Katechis, an Alabama native and Auburn grad, opened a new brewery in Brevard, N.C., south of Asheville. Since then, Dale’s has been flying off the canning line and making it to store shelves in an updated can that includes the words “Mountain Pale Ale” and “Brevard, North Carolina.”
Recently, Oskar Blues Brevard marketing director Anne-Fitten Glenn visited Atlanta with a crew of Southeastern sales reps on a mission to bring more beer to the Peach State.
Glenn, a longtime journalist who grew up in Atlanta and graduated from Georgia, has been living in Asheville