For years, beer geeks groused that they couldn’t buy growlers in Georgia. But now, growlers — glass jugs that are filled and refilled with draft beer — could be the biggest Atlanta beer story of 2011.
Early this year, partners Paul Saunders, Denny Young and Sean Galvin opened Georgia’s first growler shop, the Beer Growler in Athens.
Whole Foods Growlers. Credit: Bob Townsend
In April, Hop City, the Westside beer, wine and homebrew supply store, became the first growler retailer in Atlanta. Since then, growler stations have been bubbling up everywhere, it seems.
Ale Yeah in Decatur launched growlers in late May, and sales have more than exceeded expectations, said owner Eddie Holley.
“It’s increased our overall sales by about 40 percent,” Holley said. “It’s been pretty incredible. On Fridays and Saturdays, we’re selling 275 to 300 growlers over the two days.”
Whole Foods opened a growler station at its Ponce store in July, followed by the Merchant’s Walk
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