In mid-term elections that will be decided on the basis of turn-out — which candidate does the better job of getting his/her voters to the polls — some influential Spanish-language media outlets, including Univision, have launched last minute campaigns to get Spanish-speaking voters to go to the polls and cast their ballots. From The WSJ:
Days before the midterm elections, Spanish-language media have unveiled a get-out-the-vote blitz to energize Hispanic voters, whose turnout could be decisive in many races. . .
“There are 12 million Hispanic registered voters…If we all vote on Nov. 2, we will make a decisive impact,” says one spot featuring Judge Cristina Pereyra, star of the network’s court show, “Veredicto Final” (Final Verdict).
“We are going to be banging the drum of ‘You have to go vote, you have to go vote,’” said Ramon Escobar, Telemundo’s executive vice president of network news, in an interview.
Although Latinos are projected to make up less than 10% of the nation’s voters in November and are less likely to cast a ballot than the rest of the electorate, their participation could be decisive in states like Arizona, California, Colorado, Florida, Nevada and Texas, which have large Hispanic populations and competitive races.
That initiative could make a difference in tight races across the country, such as the contest between tea partier Sharron Angle and Senate Majority Leader Harry Reid. The Democrat has cast his lot with Nevada’s Latino voters, supporting comprehensive immigration reform, while Angle has run vicious ads casting Latinos as criminals. (See video below).
Angle’s ads and similar campaign invective have helped to create a climate in which nearly two-thirds of Latinos in the United States think they are being discriminated against, according to a poll by the Pew Hispanic Center.
There is every reason for Latinos to turn out heavily on Tuesday.