Texas A&M made only $20,000 last year from Heisman Trophy-winning QB Johnny Manziel, according to a Bloomberg article.
It states most of the money generated by the football team through ticket sales, radio and TV deals and booster donations were already set before Manziel “took a snap.”
Here’s what Texas A&M AD Eric Hyman said:
“People draw the conclusion that we make millions from Johnny winning the Heisman. I’d say we’ve gotten more financial benefit from joining what’s widely perceived as the best football conference in the country (the SEC) and having a winning program.”
It was reported that the $20,000 came from a fundraising dinner, “where donors paid to sit” at Manziel’s table. A part of that figure also came from the “team’s $60,000 in royalties from the sale of football jerseys.”
The immediate numbers back the article’s claims, but Texas A&M and Hyman shouldn’t discredit or belittle the exposure that Manziel has brought to the university and the football program, through good publicity or bad.
Manziel, foremost, has propelled the Aggies’ return to college football’s elite, fortuitously coinciding with the wise relocation to the SEC.
It might never be known how much money Manziel will generate for his school, especially if the program continues winning at a high level after he leaves for the NFL.
It’ll be considerably more than $20,000 in the end.
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