Atlanta hotel rates skyrocket for Final Four

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Jack and Judi Hamilton enjoy martinis with their standard poodles in the lobby of the Hotel Indigo Atlanta-Midtown. (Phil Skinner,

Jack and Judi Hamilton enjoy martinis with their standard poodles in the lobby of the Hotel Indigo Atlanta-Midtown. (Phil Skinner,

Atlanta hotels will be charging big bucks for rooms during the NCAA Men’s Final Four tournament this weekend, in some cases at least 200 percent more than the week after a championship team is crowned.

Rooms at the top dozen hotels in Downtown and Midtown will cost an average 167 percent more than regular rates, according to, a booking website.

Accommodations will start at around $300 a night at most hotels, although cheaper rooms for around $200 are available farther north in Buckhead and rooms for less than $100 are available beyond the Perimeter, I-285.

The tournament will be held at the Georgia Dome beginning April 6. The nearby Residence Inn Atlanta Downtown by Marriott at 134 Peacthree Street is increasing rates for a suite to $599 a night from $192, a 212 percent hike, reported. At Hotel Indigo Atlanta Midtown at 683 Peachtree St., a “King Room” normally priced at $129 rises to $406, a 215 percent increase. At the Ritz-Carlton at 181 Peachtree in downtown Atlanta, the “City View” rate jumps from $324 to $799, a 147 percent increase.

After the dribbling ends at the Dome, rates are expected to return to normal by April 13

31 comments Add your comment

Road Scholar

April 1st, 2013
2:08 pm

Ah yes price gouging! Just when do you think we’ll ever get another championship game with actions such as these? In any sport? Mayor? Gov? You can stop price gouging on gas but hotel rooms????


April 1st, 2013
2:37 pm

This affects most Atlantans how?

Chink Fart

April 1st, 2013
2:38 pm

fools and their money……..


April 1st, 2013
2:46 pm

why does Atlanta keep hosting events it has no business…meanwhile the traffic,crime and overall quality of life stinks….fix what needs fixing then hold such events

Tom Bodett

April 1st, 2013
2:48 pm

Taxes on these rates help pay for the new dome!

America at it’s best!

We’ll leave the light on!

Gook Fart

April 1st, 2013
3:08 pm

. . . . are soon parted.

John Ellison

April 1st, 2013
3:09 pm

Daytona Beach hotels do the same thing during Bike Week and Biketoberfest every year. Supply and demand determine the price of most products.

A.B. Normal

April 1st, 2013
3:12 pm

That weekend alone will make a decent down payment on the new dome! Ya’ll come on down, ya hear?!


April 1st, 2013
3:22 pm

Well, just to chime in, I live 30 minutes from Augusta National Golf Course and the rates in my town are over $400 a night for the Masters Golf Tourn. next week. Most in Augusta rent out their homes for big bucks for the week and take vacations. No telling what hotel rates they have downtown near the course.


April 1st, 2013
3:31 pm

I thought places like that had to post on a door inside each room what the maximum price was?


April 1st, 2013
3:41 pm

Just my opinion but “pricing gouging” seems to apply in cases of natural disasters when neccessities are in short supply and life safety could be at issue; this is supply and demand. Check rates at island resorts; there is always a low season and high season.


April 1st, 2013
3:41 pm

Just simple supply and demand. Prices go up whenever a big crowd comes to town, be it the NCAA final 4 or the annual poultry farmers convention downtown.

Conrad Hilton

April 1st, 2013
4:01 pm

Not to mention the mini bar prices. It’s price gouging in the great American tradition but if it gets enough publicity, this will hurt ATL getting future FF and SB etc.


April 1st, 2013
4:11 pm

Hey.. if you don’t like capitalism I suggest moving to China.


April 1st, 2013
4:22 pm

Enter your comments here


April 1st, 2013
4:26 pm

Just like all the SEC champ games. A real ripoff. Who wants to be surrounded by all da brothas wit pants hangin half way down their azz?

Native Atlantan

April 1st, 2013
4:33 pm

Go Louisville

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April 1st, 2013
5:20 pm

Price gouging. This happens at all event hotels. I wish there was a way to boycot them all and drive them out of business. Take the oil companies with them. Their record profits while we suffer in this dismal economy. Oh yea – take the $12 hot dogs and hamburgers at the stadium with them as well.

Not an Idiot

April 1st, 2013
6:05 pm

“Capitalism” hit the nail on the head — this isn’t “price gouging,” this is simple economics. You think businesses should willingly charge much less than they can get just so Booster Bill and his buds can save a few bucks? I don’t hear outrage over the price of a Super Bowl ticket (which I could never afford), or a Ferrari, or an airline ticket for a trip around the world. These are elective luxuries, not necessities (which can be the subject of price gouging).

Ex-Fan, just go to Venezuela — you’ll love it there.

Yes, JoJo...

April 1st, 2013
6:54 pm

…maximum prices for premium events ARE posted on the room door of the hotels, so it is no surprise or price gouging – hotels in ALL cities do this, for all events in any city – DUH…

What the

April 1st, 2013
7:03 pm

Best seats are my house, my TV. Regular monthly rate.


April 1st, 2013
7:31 pm

Of course, these scammers can scam you because people are dumb enough to let them!


April 1st, 2013
8:04 pm


April 1st, 2013
2:46 pm
“why does Atlanta keep hosting events it has no business…”

I don’t know dude, probably just to piss you off. Why do you not want Atlanta to host big events? You do know that not just Atlanta but the entire metro benefits from these events. If Atlanta is such a horrible place why is it that these events are held here?


April 1st, 2013
8:25 pm

Some of us, and Scott, need to take a break from watching way too much Channel 2 Action News, the epitome of journalistic hype and sensationalism involving all things Atlanta.


April 1st, 2013
8:30 pm

Agree with Scott, the traffic is horrible here and the quality of life deteriorates consistently. Why do they have these events here-good question. Perhaps no other city with this many hotel rooms wants to host. Perhaps it’s the airport. Perhaps the kickbacks to the ncaa official are too good to pass up (see 1996 olympics). Perhaps there are plenty of Corey’s around to buy up the tickets (have fun). Perhaps just like the new stadium,city administrators have been convinced it’s good for the city?

Republican Business Leader

April 2nd, 2013
5:11 am

I hope the Cheetah doesn’t charge more

Credit Score

April 2nd, 2013
7:55 am

Why does the ATL keep hosting these large national events, Well, Atlanta has the facilities and the know how to pull this off time & time again…Large conventions return to downtown Atlanta consistently for this reason.

On top of that, most folks who come here, have a good time! Otherwise they would not come back… This benefits the whole metro area, not just downtown Atlanta. As for CRIME – that’s something all large cities deal with.

Sup Yaw

April 2nd, 2013
8:21 am

The best seat in the house is still the view from my living room couch. There’s no way that I would pay those insane prices for a nationally televised event.


April 3rd, 2013
10:31 pm

Atlanta is a major convention city (hosting frequent conventions). Thousands of people are employed working for the hotels, restaurants, and related businesses as a result of the conventions. The visitors leave millions of dollars in Atlanta during each sizable convention and the state and city benefit from huge sales and other hospitality taxes. Also, the metropolitan area benefits from good pr (necessary given the recent problems with APS, Clayton County, and DeKalb County). Anyone still think conventions aren’t beneficial?


April 4th, 2013
1:28 pm

The cheerleaders can come stay at my house.