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The Atlanta Braves team is the 15th most valuable Major League Baseball franchise, according to Forbes magazine latest roundup.
The detailed report places the Braves’ value at $629 million. The value has grown 57 percent since Liberty Media first purchased the team from Time Warner for $400 million in 2007. Before then the team was owned by former Atlanta media mogul Ted Turner.
The Top 5 most valuable teams in the MLB are the New York Yankees ($2.3 billion); Los Angeles Dodgers ($1.6 billion); Boston Red Sox ($1.3 billion); Chicago Cubs ($1 billion); and Philadelphia Phillies ($893 million).
The San Francisco Giants, last year’s World Series winners, were No. 7 on the valuation list at $786 million.
The Forbes report is full of interesting factoids that break down the Braves’ valuation. For example, the portion of the value attributed to the stadium is $122 million; the portion attributed to the brand itself is $69 million; and the portion attributed to the Atlanta market is $273 million.
The Braves saw a jump in revenue last year to $225 million, which the AJC reported several weeks ago and Forbes repeats in its chart. Liberty Media credited “slightly greater fan attendance and a slightly higher average price per ticket.” The average ticket prices is $17.
The Braves took in $50 million at the gate, Forbes said. Revenues per Atlanta fan was $31, compared with $104 for Giants fans. According to Forbes, the Giants draw more revenue per fan than any club in the MLB.