Braves’ value placed at $629 million on Forbes list

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Braves pitcher Paul Maholm delivers a pitch during an exhibition spring training game against the Houston Astros on Thursday in Kissimmee, Fla. (Associated Press)

Braves pitcher Paul Maholm delivers a pitch during an exhibition spring training game against the Houston Astros on Thursday in Kissimmee, Fla. (Associated Press)

The Atlanta Braves team is the 15th most valuable Major League Baseball franchise, according to Forbes magazine latest roundup.

The detailed report places the Braves’ value at $629 million. The value has grown 57 percent since Liberty Media first purchased the team from Time Warner for $400 million in 2007. Before then the team was owned by former Atlanta media mogul Ted Turner.

The Top 5 most valuable teams in the MLB are the New York Yankees ($2.3 billion); Los Angeles Dodgers ($1.6 billion); Boston Red Sox ($1.3 billion); Chicago Cubs ($1 billion); and Philadelphia Phillies ($893 million).

The San Francisco Giants, last year’s World Series winners, were No. 7 on the valuation list at $786 million.

The Forbes report is full of interesting factoids that break down the Braves’ valuation. For example, the portion of the value attributed to the stadium is $122 million; the portion attributed to the brand itself is $69 million; and the portion attributed to the Atlanta market is $273 million.

The Braves saw a jump in revenue last year to $225 million, which the AJC reported several weeks ago and Forbes repeats in its chart. Liberty Media credited “slightly greater fan attendance and a slightly higher average price per ticket.” The average ticket prices is $17.

The Braves took in $50 million at the gate, Forbes said. Revenues per Atlanta fan was $31, compared with $104 for Giants fans. According to Forbes, the Giants draw more revenue per fan than any club in the MLB.

16 comments Add your comment

Grant

March 29th, 2013
6:15 pm

First…

So you’d think that the payroll would increase by 57% as well.

AD

March 29th, 2013
6:35 pm

I think we should treat Dan Uggla as a sunk cost and call back Pastornicky.

X Brave employee

March 29th, 2013
7:08 pm

And then they pay game day staff $8.00 per hour…..and make them pay for parking, don’t pay for 2 -3 long days of training, charge full price for food and gifts, and limit hours…..

Something wrong with this picture and Why I quit.

oh'man

March 29th, 2013
7:37 pm

No way in hell Yankee’s are worth that much. This is an absurd result.

oh'man

March 29th, 2013
7:39 pm

I agree, Pastornicky definitely deserves 2nd base! We have enough people who can hit home runs. Pastornicky is better and cheaper. I gave Uggla two years to redeem himself, I was his biggest supporter and still no results. Time to cut ties, and send him wherever Derek Lowe is.

Matt the Brave

March 29th, 2013
9:10 pm

Oh’man, remember that they throw in the Yankees tv network as well. Honestly, that’s work around $250m by itself because of the market they’re in. If I remember, they broadcast the Rangers (NHL), Yankees, Knicks, and a couple of college teams.

Liberty Media RIP

March 29th, 2013
10:43 pm

Go away Liberty Media. Do us all a favor and take your tax deductions and 57% profit and leave. Please pretty please?

Bernie

March 29th, 2013
11:34 pm

Great! The Takers will soon be sending their Lawyers,Planners and Marketing Team to Kasim and demand a new Ball Field TOO!

His response will be with a Broad TOOTHY Grin…WE CAN DO THAT!

Hold on, let me get The Atlanta City Council in here with their BIG RUBBER STAMP!

I’ll put it on the calender for a VOTE. wink! wink!

Learn to spell

March 30th, 2013
12:11 am

Los Angles Dodges…. C’Mon Man!!!! You work for the AJC and miss that……. On the other note, maybe one day you can take your family of four to a game and it not cost over $200.00.

Chris

March 30th, 2013
3:25 am

The TV deal of doom is what has cost the Braves in the salary cap department. A 20 year deal with a non-national/local TV network…..horrible!!!

GFJacket

March 30th, 2013
7:03 am

It is amazing that the Washington elb’s are worth more than the Braves….

Merlin

March 30th, 2013
7:20 am

Actually Liberty took the Braves in lieu of money owed them so it wasn’t as much a buy as a way to avoid taxes. They have no incentive to sell as long as their cash flow is good and they don;t need the cash for anything else. They are forbidden to take a hand in day-to-day baseball operations as a condition of being allowed to buy. This wouldn’t work outside of MLB’s bogus antitrust exemption and creates a situation where the Braves have to operate within the income they produce without any cash injections from Liberty which would be considered participating in day-to-day operations, something any other owner can do, It suits other owners because they the only people they trust less than the MLBPA are other owners. Bud $elig can’t pressure Liberty because his friend Jeffery Loria and the Mets owners relationship with nefarious characters makes Liberty look like a benevolent grandfather. Liberty isn’t to blame here, they simply made a business decision. The blame lies with Bud $elig in his role of benevolent leader of his realm.

The Real Brave

March 30th, 2013
2:41 pm

Anyone who thinks Pastornicky is a major league player is on crack!

Disgusted

March 30th, 2013
8:28 pm

It will be interesting seeing what they do with the likes of Heyward, Kimbrell and Freeman and others given how other teams are tying up their core players.

You think LM is going to lay out market value with what guys like Buster Posey, Verlander and others around the game are getting.

Probably not. But as Merlin’s post stated well, there is no incentive for them to sell. The TV deal stinks so we are stuck.

Fortunately, FW and his baseball people have been able to keep the team relevant, & this yr is something we can look forward to at least for one yr.

Disgusted

March 30th, 2013
8:32 pm

Note that the team was previously owned by Time Warner before LM, Ted pretty much was pushed out when he lost his power battle to the corporate shirts at Time Warner.

We stopped being a major player after the 03 season when TW began cutting the payroll. And its going to be like this prolly till the TV deal is over with.

Liberty is likely to be around till the 2030’s and who knows how much longer.

zeke

April 1st, 2013
9:10 am

The Yankees, the Redskins and, the Celtics are it! No other matters!!