3:57 pm February 19, 2013, by Christopher Seward
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Wells Fargo & Co. has begun rolling out new ATMs that feature personalized screens based on customers’ past transaction habits, the company said Tuesday.
So far 500 of the new ATMs have been installed – none so far in metro Atlanta - but all of the more than 12,000 new machines will be in place by May. The company said it will be an entirely new ATM banking experience and Wells Fargo is “the first and only bank to offer this service to its customers.”
The new ATM screen’s layout will be personalized with an immediate snapshot of account balances in one corner. A “cash tracker” allows customers to track monthly withdrawals and set withdrawal targets. Other dashboards make it easier to make withdrawal or deposit transactions based on previous actions.
“We redesigned our ATMs based on what customers tell us they want, and we’re constantly striving to make our ATMs quicker, easier, and more convenient,” Alicia Moore, head of Wells Fargo ATM Banking, said in a statement.
The new ATMs aren’t expected in Georgia until early May, a spokeswoman said. Wells Fargo customers will be able to make unlimited transactions free of charge.
In an American Banker interview, Moore said some of the latest ATM technology comes from NCR and some is provided by Wincor Nixdorf. The trade publication also noted that Wells Fargo “has long been an early adopter of new ATM technology — it was the first bank to convert paper check deposits to images, and last year became one of the first banks to allow simultaneous “mixed media” deposits of cash and checks.”
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