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When it comes to giving customers what they want, Publix leads among supermarkets, Office Depot among specialty retailers and Nordstrom among department and discount stores, according to the quarterly American Customer Satisfaction Index.
The report gauges customer satisfaction with 44 companies in the following industries: supermarkets; department and discount stores; specialty retail stores; health and personal care (drug) stores; gasoline service stations; and Internet retail, brokerage, and travel.
The businesses on top strike the right balance between quality and value, according to ACSI researchers. On a scale of 0 to 100, Publix received a top score of 86 among supermarkets in the fourth quarter 2012, followed by Whole Foods (80), Kroger (79) and Winn-Dixie (78).
“Low price inflation for food products in 2012, combined with better service, product selection and store