10:31 am January 16, 2013, by David Markiewicz
Walmart is going back to school in Atlanta.
The retailer plans to open a miniature version of its typical store on the Georgia Tech campus in the second quarter of this year, the company said.
It will be Walmart’s smallest store in the U.S.
The Walmart on Campus concept is a test format that focuses on pharmacy, basic grocery, health and beauty aids and general merchandise products, said Steven Restivo, senior director of community affairs for Walmart.
The Georgia Tech outlet will be 2,500 square feet. Walmart Neighborhood Markets average 40,000 square feet and Walmart Express stores average about 15,000 square feet.
Georgia Tech will be Walmart’s second college campus location. The first, at the University of Arkansas in Fayetteville, Ark., opened in 2011.
In addition to the limited mix of goods that will be available at the store, Walmart will also offer check cashing and bill paying services.
“We have become more flexible in our approach, and at the end of the day want the store size and merchandise mix to be a reflection of the community,” Restivo said.
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