Instagram backtracks on using your photos in ads

(Associated Press)

(Associated Press)

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Updated 5:52 p.m.

Instagram is taking another shot at its much-maligned new rules that would have allowed the company to use users’ photos in advertising and other promotions, without compensating them.

The company just backtracked, saying there has been a big misunderstanding. This is from the Associated Press:

Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user complaints.

At issue is whether users’ photos can be part of advertisements, on and off Instagram. The mobile photo-sharing company said in a blog post Tuesday that it has no plans to put users’ photos in advertisements.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money.

2:50 p.m. posting:

(TMZ is reporting that several Hollywood celebs are canceling their Instagram accounts due to changes affecting how it uses your photos).

You’d think that if someone wanted you to be a star in an advertisement or some other marketing pitch you’d have the opportunity to get paid, right? Wrong, according to Instagram.

The website Techradar reports that Instagram will have new terms of service for its popular photo-sharing site starting Jan. 16, allowing the company to sell your username, likeness and photos to another company for use in ads and promotions, without any payment to you.

Here’s the section of the agreement that pertains to this change, Techradar reports:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

The new rules, including a change to Instagram’s privacy policy, also make it easier for the company to share its photos and other content with Facebook, which owns Instagram, for targeted marketing and other promotions designed to general revenue for both free sites. The photo and data sharing includes information from cookies, log files, device identifiers, location data and usage data.

What do you think about the new rules. Will you keep or drop Instagram?

11 comments Add your comment

malo d

December 18th, 2012
1:31 pm

will they pay me big royalties? if so, I’m in!

Queen Noor

December 18th, 2012
1:34 pm

Not cool, Instagram. I don’t need new spam or solicitation phone calls. I’m breaking up with you. Bye.


December 18th, 2012
1:58 pm

@malo d Did you read the article? It said no payment to people who’s picture they use.

It’s been real Instagram but it looks like I need to go.

John T.

December 18th, 2012
2:20 pm

Cancelled my account (after I downloaded all my pics from their site using Instaport).. #BoycottInstagram


December 18th, 2012
2:23 pm

What happens when you give someone permission to take a photo, they post it on Instagram without your consent, then Instagram sales it? You haven’t consented to the use of your likeness at that point either.


December 18th, 2012
2:49 pm

get over yourselves. If you are dumb enough to post your pictures for all the world to see…..never mind.

Shark Punch!

December 18th, 2012
3:26 pm

You know what they say: the first one’s always free.

kerryann reid

December 18th, 2012
5:19 pm

So gonna delete mines!!! its all about money for these greedy ass people..

Action Jackson

December 18th, 2012
5:37 pm

Question: What if someone takes a picture of copyrighted work and posts it to instagram (as many do) can instagram then sell the picture for profit? Also @kerryann reid “mines”? really?

alli f

December 18th, 2012
8:29 pm

online schools

December 19th, 2012
8:08 am

o give you an idea: Facebook’s datacenter was profiled on Discovery Channel back in 2010 (part of the “How Do They Do It” series). The data center manager for ONE of their data centers (they have several) reported that they install 1000+ new servers a week. Also, I’m personally on the engineering team for a company that designs some of the “front-end” equipment used for companies like Facebook. Just ONE of our devices can sell for up to $500,000. Facebook uses similar devices (a different company, at a similar price)–and a site their size would require quite a large number of them to function. – (and that’s before you even get to the actual servers). Add to that various networking gear, monitoring systems, sundry software and hardware, data service provider connections, power, cooling, the physical buildings, and the staff to not only monitor but develop it all, and you can get an idea of what it costs.