Infiniti adopting ‘Q’ for all its models

(Austin American-Statesman)

(Austin American-Statesman)

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What’s in a name? That’s a good “Q”uestion for Infiniti.

The luxury automaker says it’s changing the name of its vehicles to begin with the letter Q. The company, owned by Nissan, said the 17th letter in the alphabet will be followed by a number.

Nissan’s Infiniti brand was launched in 1989 with the debut of the Q45, but not all models carried the alphabet in subsequent years. There was the M30, J30, G20, G37, M56, QX4, the FX and more recently the JX35. Some of the earlier models have since been dropped.

Infiniti’s new president, Johan de Nysschen, told The New York Times that starting with the 2014 model a Q followed by a two-digit number will identify all sedans, coupes and convertibles, SUV and crossover models will begin with QX.

Aside from the BMW (the abbreviation for German automaker Bayerische Motoren Werke AG or Bavarian Motor Works in English), alphabets usually follow an automaker’s nameplate, like the Acura TL, Cadillac CTS and Lincoln MKZ. Some nameplates are followed by alphabets and numbers, like the Lexus GX 470 and Mercedes-Benz CLK 430 , or vice versa, like the Chrysler 200 LX, and some nameplates alternate, like the Ford F-150 XLT.

Bottom line is for all of them you need D-O-L-L-A-R-S (or C-R-E-D-I-T) to get behind the wheel.

One comment Add your comment

Judge Smails

December 19th, 2012
9:03 am

I drove one. Rather have a Mazda. Same feels and luxury, for about 1/3 the price.