Retailer H&M wants your old clothes (next year)

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(Associated Press)

(Associated Press)

Hennes & Mauritz, the Swedish fashion retailer with H&M stores in Atlantic Station and Cumberland Mall in metro Atlanta, is launching a clothing recycling drive next year.

Beginning February 2013, customers will be able to bring in used garments to H&M stores in all 48 markets, the company said. Any pieces of clothing, from any brand and in any condition will be accepted. In return, the customer will receive a voucher for each bag of clothing brought in. More specifics about the voucher program were not provided.

“We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M,“ said CEO Karl-Johan Persson.

The global recycling company I:Collect will sort the clothing in Germany and the material will either be reused for new clothing, rags, insulation or for other uses.

H&M, which says 95 percent of the world’s clothing can be reused, is the world’s second largest fashion chain behind Spain’s Inditex.

Should Old Navy, Aeropostale, Gap, Abercrombie & Fitch and other clothing retailers follow suit?

16 comments Add your comment

Former Good Day Fan!!!!!

December 7th, 2012
3:17 pm

Cool beans. I have bags of old clothes that I need to get rid of.

Former Good Day Fan!!!!!

December 7th, 2012
3:18 pm

Enter your comments here

Jimmy Foley

December 7th, 2012
3:32 pm

It’s good for the environment and also good for them as people will be visiting their stores more often.

Mister Pants

December 7th, 2012
3:41 pm

Yippy! New Pants.

CharonC

December 7th, 2012
4:04 pm

You can also give them to Salvation Army.

Haley

December 7th, 2012
4:09 pm

H &M destroys clothes it doesn’t sell instead of giving perfectly to charity. I find this to be a bit hypocritical.

Haley

December 7th, 2012
4:10 pm

H &M destroys clothing it doesn’t sell instead of giving perfectly good clothing to charity. I find this to be a bit hypocritical.

Sparkle666

December 7th, 2012
4:10 pm

I don’t think shipping used clothing all the way to Germany is necessarily “good for the environment.”

Sandra

December 7th, 2012
4:20 pm

I might try this.

Em

December 7th, 2012
4:25 pm

There’s an H&M at Arbor Place Mall in Douglasville now. Opened yesterday!

Oy!

December 7th, 2012
4:39 pm

“Should Old Navy, Aeropostale, Gap, Abercrombie & Fitch and other clothing retailers follow suit?” YES!!! I never knew until recently how fabrics release toxic chemicals and do not break down the way we assume in trash. I have tons of clothes taking up space to are torn, bleached, etc that I have been in denial about just taking up space. I recently discovered USAgian, but vouchers would sure be an incentive.

Bill

December 7th, 2012
5:36 pm

Shipping used clothes all the way to Germany to be reused seems like an unnecessary use of fule. Why not find ways to re-purpose the clothes closer to where they came from?

SheeshLouise

December 7th, 2012
9:36 pm

I am willing to bet this is either about feeding a business model to sell these same clothes overseas as “vintage” or reclaiming the fabric to make “new” articles. This would save those companies a lot of money and in many cases means a sale of the same piece – twice.

[...] Retailer H&M wants your old clothes (next year) Beginning February 2013, customers will be able to bring in used garments to H&M stores in all 48 markets, the company said. Any pieces of clothing, from any brand and in any condition will be accepted. In return, the customer will receive a voucher … Read more on Atlanta Journal Constitution (blog) [...]

Mulberry,Mulberry Bags

December 12th, 2012
2:01 pm

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Isabel Marant,Étoile Isabel Marant

December 14th, 2012
1:15 pm

Thanks for the update, is there any way I can receive an email sent to me when you write a fresh article?