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Hennes & Mauritz, the Swedish fashion retailer with H&M stores in Atlantic Station and Cumberland Mall in metro Atlanta, is launching a clothing recycling drive next year.
Beginning February 2013, customers will be able to bring in used garments to H&M stores in all 48 markets, the company said. Any pieces of clothing, from any brand and in any condition will be accepted. In return, the customer will receive a voucher for each bag of clothing brought in. More specifics about the voucher program were not provided.
“We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M,“ said CEO Karl-Johan Persson.
The global recycling company I:Collect will sort the clothing in Germany and the material will either be reused for new clothing, rags, insulation or for other uses.
H&M, which says 95 percent of the world’s clothing can be reused, is the world’s second largest fashion chain behind Spain’s Inditex.
Should Old Navy, Aeropostale, Gap, Abercrombie & Fitch and other clothing retailers follow suit?