Ask almost anyone where he or she thinks “the engine” of Apple’s iPhone and iPad is produced and the answer is likely to be some far-flung Asian country – like China.
Not so, says Chief Executive Officer Tim Cook, now in his second year as head of the smartphone and tablet innovator after taking over following the October 2011 death of co-founder Steve Jobs.
“It’s not known well that the engine for the iPhone and iPad is made in the U.S., and many of these are also exported—the engine, the processor,” Cook reveals in a wide-ranging Q&A with Bloomberg News.
Not only does Apple produce its processors in Texas, but the glass for the IPhone and IPad is made in Kentucky. The final product, however, is assembled in China, as the back case of the iPhone indicates.
An even bigger revelation is that Apple plans to bring some of its overseas manufacturing jobs to the U.S. next year, Cook said.
“[Next] year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it,” Cook said. Without providing any specifics, such as where the manufacturing will take place, Cook promised “it will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial.”
Cook said it will be an investment of more than $100 million. “This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money,” he told Bloomberg.
Of Apple’s 598,500 U.S. jobs, 307,250 are in engineering and manufacturing. Cook said Apple has “a responsibility to create jobs.”
Do you think other companies will follow Apple’s lead and start bringing more of their jobs back home?