11:24 am November 14, 2012, by Christopher Seward
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You’ve taken out subscriptions for newspapers, magazines, mobile phones and cable TV, why not food?
Six months after announcing plans to test a food subscription service, WalMart has officially launched the effort by teaming up with www.goodies.co. For $7 a month, you’ll get five to eight sample-size food items in a “Taster’s Box”. The products, which currently aren’t in WalMart stores, are chosen by its Tasting Lab researchers . You try them out and share your opinions about them online.
Wal-Mart, which is also trying same-day delivery in some markets and layaways to get a larger share of the retail market and keep existing customers, hopes the food subscription service will help it spot trends in consumer tastes. So far, at least 3,000 have signed up.
If customers like the products, they can purchase full-size versions on the Goodies Co. website. Goodies has also created a social community online where subscribers can post reviews to earn loyalty points. The points can be redeemed in the future for items in the store.
Walmart promises, “Only wow-factor foods make it into the Taster’s Box.” Are you ready take out a subscription to test products that may eventually end up on Wal-Mart’s store shelves? What other retailers should consider subscriptions?
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